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Deconstructing Public Relations
This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument. Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective "science," allowing the social importance of public relations to be redefined and encouraging public relations to take a fuller place in the interdisciplinary study of text and knowledge. Intended for public relations scholars and students in public relations cases/campaigns, public relations criticism, and media studies courses, Deconstructing Public Relations: Public Relations Criticism demystifies the act of deconstruction and shows how it can give insight into the theory and practice of public relations.
America’s Romance with the English Garden
Named one of “the year’s best gardening books” by The Spectator (UK, Nov. 2014) The 1890s saw a revolution in advertising. Cheap paper, faster printing, rural mail delivery, railroad shipping, and chromolithography combined to pave the way for the first modern, mass-produced catalogs. The most prominent of these, reaching American households by the thousands, were seed and nursery catalogs with beautiful pictures of middle-class homes surrounded by sprawling lawns, exotic plants, and the latest garden accessories—in other words, the quintessential English-style garden. America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.
Kick-Ups, Hiccups, Lock-Ups
Soccer.
All about Flowers
Avid flower man James Vick ingrained a nationwide conviction that no home was complete without flowers and transformed the ordinary, nineteenth-century American mail-order seed business with an unprecedented marketing strategy.
Sociodrama
In this unique book, Thomas Mickey looks at public relations from a humanistic definition that is focused on understanding publics rather than controlling them or predicting their behavior. Most public relations books assume several theories, which are more positivist in their approach, because they view public relations as a science. Sociodrama moves beyond that assumption to take public relations as a form of interaction. In this application of the theory of Sociodrama to public relations, Mickey describes Sociodrama's focus on language as the way to constitute the organization rather than as a tool to get something done. The author explains how the theory of Sociodrama proposes elements a...
Best Garden Plants for New England
A selection of over 300 of the best varieties of garden plants for New England growing conditions. Includes perennials, annuals, trees, shrubs, roses, bulbs, climbers, vines and herbs.
Purchasing and Supply Chain Management
For too long, business has focused on short-term cost advantages through low-cost country sourcing with little regard for the longer-term implications of global sustainability. Purchasing and Supply Chain Management, Second Edition, not only fully addresses the environmental, social and economic challenges of how companies manage purchasing and supply chains, but also delves deeper into emerging areas such as modern slavery, digital technologies and circular supply chains. In addition to explaining the basic principles and processes of both purchasing and supply chain management, the book evaluates how to develop strategic and sustainable purchasing and supply chain management. Our key messa...
