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Financial Services Marketing
Financial Services Marketing is an ideal introduction to this important sector, clearly demonstrating how marketing theory is applied in practice. Logically structured around the core marketing principles (buyer behaviour, segmentation, product development, distribution, pricing and promotion), the book is exceptionally clear and well written. In addition, topical and innovative approaches to marketing are also covered, including relationship marketing and customer loyalty. Unlike many other texts, the book does not focus exclusively on the retail environment but incorporates technological developments in delivery systems, including telephone and internet banking, and the use of IT in databa...
God, Sex, and Politics
God, Sex, and Politics examines both sides of the church controversy over homosexuality to consider the ways in which people develop, in everyday thought and interaction, their beliefs about God and justice. Dawne Moon explores how members of Protestant congregations determine what is just and what is not, what is right and what is wrong, what is loving and what is sinful. Through this compelling work we learn that the considerable turmoil surrounding homosexuality in churches has less to do with homosexuality than with the fear of weakening the church's spiritual, communal solidarity. We learn too how the church mirrors the secular world—the fear of division and politics leads members to ...
Welcome to The New Normal: Life After The Chaos
Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference i...
Liberation of Worlds
One year on from the invasion of Earth and the Szuiltans are in control, effectively ruling both Earth and Aks. Martin Lichfield is leader of the largest rebel group on Earth. Steve Drake and Ursa Mirram are on the run on Aks. The traders of Sellit are preparing their navy for war and searching the galaxies for the legendary Miar Shrilor. Humanity is getting ready to fight back, but will it be too late as the Szuiltans show signs of evolving and their President instigates plans for the future survival of the Szuiltan race.
In the Life and in the Spirit
Examines a range of fiction that challenges widespread assumptions about what it means to be a black person of faith. Taking up the perceived tensions between the LGBTQ community and religious African Americans, Marlon Rachquel Moore examines how strategies of antihomophobic resistance dovetail into broader literary and cultural concerns. In the Life and in the Spirit shows how creative writers integrate expressions of faith or the supernatural with sensuality, desire, and pleasure in a way that highlights a spectrum of black sexualities and gender expressions. Through these fusions, African American writers enact queer spiritualities that situate the well-known work of James Baldwin into a broader community of artists, including Bruce Nugent, Ann Allen Shockley, Alice Walker, Langston Hughes, Jewelle Gomez, Becky Birtha, and Octavia Butler. In these texts from 1963 to 1999, Moore identifies a pervasive, affirming stance toward LGBTQ people and culture in African American literary production.
The New York Writer's Guide
Profiling everything from classes to cyber cafes, The New York Writer's Guide sources organizations, workshops, bookshops, open-mikes, reading series, newsgroups and support groups. For the inside scoop on everything from power book-plugging protocol to the best venues for café au lait society, this is the book for you-an everything-you-need-to-know guide to the most writer-friendly city in the world.
Presumed Guilty
When Tina Wolffe meets Private Investigator Brandon Harrison, it's love at first sight?and it?s murder. Their first planned romantic evening together with a fireside dinner at the elegant Youngbergs is abruptly ended when a frightened young woman, Sheila Cunningham, is brutally stabbed after pleading for the PI's help. Harrison is knocked out in his pursuit of her attacker, but Tina tails the illusive suspect through the dark rain-driven night, only to witness him murder his next victim. Plunged unwillingly into a murder investigation together, Brandon Harrison must protect Tina from a vicious killer who wants her, the only witness to his murderous crime, dead.
Forever Barbie: The Unauthorized Biography of a Real Doll
Barbie is a strong, independent doll. But is she a feminist icon? It’s complicated. Since her introduction in 1959, Barbie’s impact has been revolutionary. Far from being a toy designed by men to oppress women, she was a toy invented by women to teach women what was expected of them, for better or for worse. Whether tarred-and-glittered as antifeminist puffery or celebrated as a feminist icon (or, at any rate, an important cultural touchstone in understanding feminism) Barbie has undeniably influenced generations of girls. In Forever Barbie, cultural critic, investigative journalist, and first-generation Barbie owner M. G. Lord uncovers the surprising story behind Barbie’s smash succes...
The Routledge Companion to Management and Organizational History
The field of management and organizational history has reached a level of maturity that means an overview is long overdue. Written by a team of globally renowned scholars, this comprehensive companion analyses management and organizational history, reflecting on the most influential periods and highlighting gaps for future research. From the impact of the Cold War to Global Warming, it examines the field from a wide array of perspectives from humanities to the social sciences. Covering the entire spectrum of the field, this volume provides an essential resource for researchers of business and management.
Whitewater Home Companion: Southeastern Rivers, Volume 2
Laugh out loud with this hilarious collection of William Nealy’s beloved river maps, together in book form for easy reading! A celebrated author and cartoonist, William Nealy gained cult-hero status in the outdoor-sports community by blending his passion for the outdoors with his unique style of caricatures. He had a knack for learning—not by doing but by crashing and burning! For years his informative and hilarious cartoon maps of popular canoeing and kayaking streams have delighted whitewater paddlers. Practically collectors’ items, these maps are sought by paddlers all over the United States for their relevance and wild insider’s perspective. A brilliant and uproarious follow-up t...
