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Summary: Conversational Capital
The must-read summary of Bertrand Cesvet, Tony Babinski and Eric Alper's book: "Conversational Capital: How to Create Stuff People Love to Talk About". This complete summary of the ideas from Bertrand Cesvet, Tony Babinski and Eric Alper's book "Conversational Capital" shows the importance of injecting intensity into ordinary products and services to turn them into experiences that consumers love and will rave about to others. In their book, the authors explain the benefits of using this method to gain customers in today's modern media market. By reading this summary, you will learn why conversational capital is the most important thing you will ever learn and the endless benefits it will have for your company. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Conversational Capital" and learn the secrets to reaching customers and getting your brand out there.
Leonard Cohen, Untold Stories: That's How the Light Gets In, Volume 3
Chronicles the full breadth of Cohen's extraordinary life.
Leonard Cohen, Untold Stories: The Early Years
The extraordinary life of one of the world’s greatest music and literary icons, in the words of those who knew him best. Poet, novelist, singer-songwriter, artist, prophet, icon—there has never been a figure like Leonard Cohen. He was a true giant in contemporary western culture, entertaining and inspiring people everywhere with his work. From his groundbreaking and bestselling novels, The Favourite Game and Beautiful Losers, to timeless songs such as “Suzanne,” “Dance Me to the End of Love,” and “Hallelujah,” Cohen is a cherished artist. His death in 2016 was felt around the world by the many fans and followers who would miss his warmth, humour, intellect, and piercing insig...
The Possibility Machine
Singular and star-studded writings on America’s neon-lit playground At once a Technicolor wonderland and the embodiment of American mythology, Las Vegas exists at the Ground Zero of a reverence for risk-taking and the transformative power of a winning hand. Jake Johnson edits a collection of short essays and flash ideas that probes how music-making and soundscapes shape the City of Second Chances. Treating topics ranging from Cher to Cirque de Soleil, the contributors delve into how music and musicians factored in the early development of Vegas’s image; the role of local communities of musicians and Strip mainstays in sustaining tensions between belief and disbelief; the ways aging showr...
The Ad-free Brand
"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!"--Back cover.
The Royal Neighbor
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Conversational Capital
“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.” Stewart Emery, coauthor of international best-seller Success Built to Last “Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.” Guy Laliberte, founder, Cirque du Soleil “Like all great ideas, Conversational Capital is at i...
Lee Bailey's Country Flowers
From the first daffodils of April to the last marigolds of September, this exquisite book by a renowned lifestyle writer offers information and inspiration for creating simple yet distinctive gardens and bouquets. Arranged as a weekly diary featuring Bailey's own stunning full-color photographs, it offers invaluable tips and advice for both the experienced and the novice gardener on topics ranging from planting perennial bed to making potpourri.
忍不住幫你做宣傳
大師輕鬆讀 NO.313（中英對照） Conversational Capital 要創造好名聲，不能靠一時的話題；累積8種口碑資本，人們自然會替你背書推薦！ Copyright ? 2015 by Summaries.Com
