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Culture and Positioning as Determinants of Strategy
Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.
Strategic Positioning in Voluntary and Charitable Organizations
Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, Strategic Positioning in Voluntary and Charitable Organizations reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by existing positioning theories. Based on original research that examines, for the first time, the usefulness of contemporary theoretical perspectives and interpretations of strategic positioning derived from the existing literature in explaining the positioning activities of charitable organizations within the wider voluntary and non-profit sector. Using a...
Clinical Skills for Student Nurses
Clinical Skills for Student Nurses is a comprehensive learning resource for student nurses in the UK. This textbook is based on the NMC Essential Skills Clusters and covers all the key clinical skills required for effective and efficient practice in UK healthcare. The book maps the development of the student nurse in relation to clinical skill acquisition, focusing not only on the dexterity aspects, but also on the underpinning theory and the attitudinal aspects of skill delivery. Using a scenario-based approach, this book relates skills to ‘real’ people and situations. In addition to providing instruction on how to perform clinical skills, it will also ask the students to reflect and co...
Clinical Skills
Clinical Skills: an introduction for nursing and healthcare covers the essential clinical skills required by nurses. It offers an ideal introduction to clinical skills for adult nursing students, and it will also be useful for student nurses in other fields of practice, for trainee nursing associates and for other healthcare students who need to carry out clinical procedures when caring for people in a healthcare environment. Written in an engaging and accessible style, the book will help students to: develop their proficiency in carrying out the nursing procedures required to qualify as a Registered Nurse understand when and how to provide nursing intervention and support to people in their...
Explaining Consumer Choice
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
Forthcoming Books
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Harlan Ellison
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London's Emergency Service Vehicles
Dave Boulter's lavishly illustrated and fascinating insight into the world of London's emergency services.
