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The 7 Secrets of Creative Radio Advertising
In today's content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. It will make you want to sit down and write a great radio ad!
Fundamentals of Advertising
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.
Cutting Edge Advertising
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
The Rocky Mount
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Tractors
Young readers will find everything they want to know in these informative books about a wide variety of machines.
American Photo
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Doomed Friend
Raymond Harrison hadn't seen his childhood friend Daniel Thompson in over fifteen years. When he suddenly found himself seated next to Daniel over lunch, he could hardly believe his eyes. Less than a week later Raymond was at the County Morgue asked to identify his friend's body who had been brutally murdered in the parking lot of a local motel. The murder of his friend brings changes to Raymond's routine life in ways he could never have imagined. Questioning by local police was expected, but the introduction of the FBI wasn't. Was the repeated questioning a sign that Raymond was being considered a suspect in Daniel's murder? Returning to a Georgia hometown to attend a funeral, facing grieving parents and other childhood friends whose paths had changes significantly over the years stirred emotions he hadn't planned. While attending his friend's funeral, Raymond is given a FedEx package sent to him by his now murdered friend. The contents of the package leads Raymond and others on a journey that Daniel Thompson had planned to help solve a crime with international implications.
The Complete Guide to Advertising
Provides information about the advertisers, the advertising agencies, and the media as well as the makeup of a successful advertising campaign.
