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Cutting Edge Advertising
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
The Design Manual
The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques; and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved in or interested in design.
The Theatre and the State in Singapore
This book provides a comprehensive examination of the contemporary English-language theatre field in Singapore. It describes Singapore theatre as a politically dynamic field that is often a site for struggle and resistance against state orthodoxy, and how the cultural policies of the ruling People’s Action Party (PAP) have shaped Singapore theatre. The book traces such cultural policies and their impact from the early 1960s, and shows how the PAP used theatre – and arts and culture more widely – as a key part of its nation building programme. Terence Chong argues that this diverse theatre community not only comes into regular conflict with the state, but often collaborates with it - de...
Hey, Whipple, Squeeze This
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This bo...
Advertising in Tourism and Leisure
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing ...
Women and the Politics of Representation in Southeast Asia
Singapore and Malaysia are rapidly modernising, globalising Asian states which, although being distinct nations since 1965, share common elements in the on-going struggle over the meaning of gender and sexuality in their societies. This is the first book to discuss a range of discourses around gender in these two countries. Women and the Politics of Representation in Southeast Asia: Engendering Discourse in Singapore and Malaysia seeks to give an overview of how gender and representation come together in various configurations in the history and contemporary culture of both nations. It examines the discursive construction of gender, sexuality and representation in a variety of areas, includi...
The George Grant Reader
A number of his more disturbing essays are also included, such as his controversial writings on abortion. The editors' substantial introduction places the articles in the wider context of Grant's life and thought."--BOOK JACKET.
Our Canada
Preface Acknowledgements PART 1: The Pioneers A Note on the Biographies J.S. Woodsworth Leo Heaps A.A. Heaps Leo Heaps M.J. Coldwell David Heaps Tommy Douglas Pierre Berton
Operation Telic and the Liberation of Iraq
Operation Telic and the Liberation of Iraq Operation Telic and the Liberation of Iraq is an anecdote-packed daily diary recounting the author’s experiences as a reserve officer and media handler with 7 armored (the Desert Rats) and 19 Mechanized Brigade in 2003. A journalist in uniform, Abbott provides an insider-outsider account of British Army media ops in southern Iraq during the immediate post-conflict phase. With a sharp eye for detail, Abbott provides a behind-the-scenes account of the highs and lows of serving two ‘masters’ – his demanding military commanders on one hand and a voracious press on the other. One of his first missions is dealing with a barrage of media questions ...
