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Consumer Dilemma to Purchase Hybrid Car
As industrialisation continues to evolve, exacerbating environmental problems such as global warming and climate change have raised the concern across the globe. Road transport is primarily the most notable source of pollution in the world. With the sophistication in environmental technology, a variety of environmentally friendly products have been introduced in the market and hybrid vehicle is highly recommended. However, in Malaysia automotive market demand for hybrid vehicle is still considered very low compared to non-hybrid vehicles and thus to conduct a study on consumer’s adoption toward hybrid car is timely. The study investigated the relationships between marketing mix (4Ps), envi...
Intelligent Business
"Intelligent Business: Navigating the AI Revolution for Competitive Edge" is an essential guide for business leaders, professionals, and students eager to understand and leverage the potential of artificial intelligence (AI) in the contemporary business environment. This book demystifies the complex world of AI, presenting a clear and concise overview of foundational technologies like machine learning, natural language processing, and robotics, and their pivotal applications across key business functions including marketing, finance, operations, and human resources. Through engaging case studies, it showcases real-world success stories of AI integration, offering valuable lessons and insight...
Consumer Dilemma to Purchase Hybrid Car
As industrialisation continues to evolve, exacerbating environmental problems such as global warming and climate change have raised the concern across the globe. Road transport is primarily the most notable source of pollution in the world. With the sophistication in environmental technology, a variety of environmentally friendly products have been introduced in the market and hybrid vehicle is highly recommended. However, in Malaysia automotive market demand for hybrid vehicle is still considered very low compared to non-hybrid vehicles and thus to conduct a study on consumer's adoption toward hybrid car is timely. The study investigated the relationships between marketing mix (4Ps), enviro...
T'ai Chi
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T'ai Chi Form
A full-color guide that takes the therapeutic elements of T'ai Chi to a new and higher level with step-by-step photos and an accessible writing style.
T'ai Chi Form
Following on from the success of T'ai Chi, Chi Kung: 15 Ways to a Happier You, the author takes the therapeutic elements of T'ai Chi to the next level, while simultaneously introducing new and dynamic issues.
Propaganda and Culture in Mao's China
This biography of Deng Tuo (1912-1966) is a social history of intellectuals as agents in China's socialist revolution. It places Deng Tuo's writings and ideas in the rich context of his social experience as a member of the Communist bureaucracy and as an elite artist and aesthete. The tension between service to politics and service to culture was ultimately disasterous for Deng and for China's revolution: his ghost haunts the halls of power in Beijing today.
In His Own Write and A Spaniard in the Works
An omnibus edition of two works of John Lennon’s “fascinating…whimsy” (The Sunday Times, London) poetry, prose, and drawings that will “jolt [you] into gusts of laughter” (The Guardian). A humorous compilation of poetry, prose, and artwork from two of John Lennon’s classic works, In His Own Write and A Spaniard in the Works. Known as the Beatles’s Renaissance man, Lennon is widely regarded as one of the most impactful musicians in history. Originally published in 1964, this “quirky, funny collection of stories, poems, and drawings” (The New York Times) is a must-have for John Lennon and Beatles fans everywhere.
