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A terceira linguagem no cross-cultural marketing
A Terceira linguagem se apresenta como uma forma comunicacional transcultural mais ética e responsável que permite uma abordagem mediadora entre as linguagens do marketing e das relações públicas. Apresenta uma discussão comparativa entre as diferentes formas comunicacionais utilizadas pelo marketing como a publicidade e propaganda, a propaganda institucional, as relações públicas, o jornalismo, a assessoria de imprensa, o transmarketing e as mídias sociais. O livro se destina a profissionais de marketing e da comunicação com abordagem estratégica e com visão no cross-cultural marketing, oferecendo uma forma comunicacional mais ética e crível para com os mercados atuais, possibilitando maior competitividade e crescimento das organizações através da melhoria dos seus discursos. Permite construir um instrumento que diagnostique e fundamente sua aplicação na realidade da comunicação organizacional na gestão transcultural interna e externa. É uma obra indispensável aos estudantes e aos profissionais de marketing e da comunicação social mercadológica com visão atual e globalizada.
Cultura no Brasil
None
Creativity, Innovation, and Quality
This book targets the needs of individuals engaged in quality management activities and enables them to incorporate new skills into their daily work. The author presents a serious study of creativity and innovation targeted at the needs of professionals engaged in quality management activities. It will appeal to even the most analytical thinkers in quality. Creativity, Innovation, and Quality clearly articulates five reasons why practitioners of quality management should be interested in innovation and the three central principles that underlie all the tools of creativity. Once you know the principles behind the tools, you can generate your own methods for creative thinking that are uniquely suited for your specific needs.
Intercultural Communication. New Perspectives from ELF
La comunicazione interculturale è il filo rosso che attraversa quasi tutti i contributi di questo volume. Negli ultimi venti anni tale nozione è stata esplorata e, più recentemente, rivisitata in una prospettiva ELF in diverse aree di ricerca come, ad esempio, la comunicazione strategica d’affari, la consapevolezza interculturale, l’insegnamento delle lingue, la formazione docenti, i discorsi socioculturali, così come gli stessi studi interculturali. Scopo di questo libro è fornire ai lettori una selezione di articoli recenti e stimolanti, nonché contribuire alla fiorente crescita di pubblicazioni su ELF. Il libro è diviso in tre parti, che coprono tre temi principali: 1) ELF, insegnamento delle lingue e la formazione dei docenti; 2) La comunicazione in contesti migratori e plurilingui; atteggiamenti e interazioni; 3) ELF nel mondo degli affari e in quello universitario. Il volume contiene ventiquattro capitoli scritti da studiosi e ricercatori che hanno partecipato al Convegno Internazionale ELF6, svoltosi a Roma presso l’Università Roma Tre nel 2013. I contributi si fondano sulle presentazioni da loro fatte in occasione di tale convegno.
ICGR 2018 - Proceedings of the International Conference on Gender Research
These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The fir...
The Cultural Dimension of Global Business (1-download)
This book demonstrates how the theories and insights of anthropology have positively influenced the conduct of global business and commerce, providing a foundation for understanding the impact of culture on global business, and global business on culture.
CQ
This book helps a manager understand and assess personal cultural intelligence and how to leverage this capability in diverse work environments.
Bloodlines
Ari and Paul Montclair aren’t like other teenagers in this first novel of a spinetingling series about a family secret that’s about to be spilled. Sixteen-year-old twins Ari and Paul Montclair have grown up in New Orleans without a father. The only family they’ve ever known is their mother and a mysterious aunt in Washington DC. And when their mother is killed in a tragic car wreck, Aunt Gabrielle is the only person who can help them. Whisked away from their beloved home, Ari and Paul find themselves in a world of wealth and privilege. Aunt Gabrielle supposedly teaches night classes, but she lives in a beautiful townhouse, drives an expensive car, and sends the twins to a prestigious high school. Her days are spent taking “beauty sleeps.” But who are Ari and Paul to judge? Both see numbers in colors and have frightening visions. Their family just might be a little weird. Or they could be part of something much bigger—and bloodier—than they ever could have imagined . . . Don’t miss Bloodlust, the second book in the Vampire Twins series!
Social Entrepreneurship in the Water Sector
There are few sectors where 'getting things done sustainably' is as important as it is for the water sector. From drinking water and sanitation to water use in agriculture, industry and ecosystems, Rafael Ziegler and his co-authors investigate the contribution of social entrepreneurship to the sustainable use of water. Using detailed case studies from Africa, Asia, Europe and Latin America, the authors assess the role and potential of social entrepreneurship for the sustainable use of water. In addition, they examine the ethics and politics of new ideas for sustainability in the water sector. In so doing, they critically discuss the impact of these new innovations, with the emphasis on ideas changing heads rather than money changing hands. By bringing together questions from ecology, ethics, management and political science, and drawing on research in close collaboration with practitioners across the world, the approach taken is both inter- and trans-disciplinary. The result will be of significant interest to researchers and practitioners in social entrepreneurship and social innovation, as well as in water and sustainability politics.
