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Commercial Communication in the Digital Age
  • Language: en
  • Pages: 387

Commercial Communication in the Digital Age

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Advances in Tourism, Technology and Systems
  • Language: en
  • Pages: 652

Advances in Tourism, Technology and Systems

This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

Encyclopedia of Human Resources Information Systems: Challenges in e-HRM
  • Language: en
  • Pages: 960

Encyclopedia of Human Resources Information Systems: Challenges in e-HRM

  • Type: Book
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  • Published: 2008-07-31
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  • Publisher: IGI Global

Analyzes key critical HR variables and defines previously undiscovered issues in the HR field.

Trends and Advances in Information Systems and Technologies
  • Language: en
  • Pages: 1537

Trends and Advances in Information Systems and Technologies

  • Type: Book
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  • Published: 2018-03-24
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  • Publisher: Springer

This book includes a selection of papers from the 2018 World Conference on Information Systems and Technologies (WorldCIST'18), held in Naples, Italy on March27-29, 2018. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and the challenges of modern information systems and technologies research together with their technological development and applications. The main topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; N) Technologies for Biomedical Applications.

Educating Engineers for Future Industrial Revolutions
  • Language: en
  • Pages: 818

Educating Engineers for Future Industrial Revolutions

This book contains papers in the fields of collaborative learning, new learning models and applications, project-based learning, game-based education, educational virtual environments, computer-aided language learning (CALL) and teaching best practices. We are currently witnessing a significant transformation in the development of education and especially post-secondary education. To face these challenges, higher education has to find innovative ways to quickly respond to these new needs. There is also pressure by the new situation in regard to the Covid pandemic. These were the aims connected with the 23rd International Conference on Interactive Collaborative Learning (ICL2020), which was h...

Responsible Entrepreneurship Education: Emerging Research and Opportunities
  • Language: en
  • Pages: 208

Responsible Entrepreneurship Education: Emerging Research and Opportunities

  • Type: Book
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  • Published: 2019-01-25
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  • Publisher: IGI Global

Entrepreneurship is always evolving, and while some view entrepreneurship as something one is born to do, entrepreneurs should continue their education to improve themselves professionally. Entrepreneurship does not end with the creation of a start-up or in pursuing an already consolidated economic reality; it manifests itself in everyday life. Responsible Entrepreneurship Education: Emerging Research and Opportunities provides innovative insights into educational strategies for the continued preparation of entrepreneurs. The content within this publication examines economic theory, lifelong learning, opportunistic and positive thinking, business creativity, and operations management. It is designed for entrepreneurs, students, business educators, academicians, managers, and researchers.

Sensor Technology: Concepts, Methodologies, Tools, and Applications
  • Language: en
  • Pages: 1618

Sensor Technology: Concepts, Methodologies, Tools, and Applications

  • Type: Book
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  • Published: 2020-02-07
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  • Publisher: IGI Global

Collecting and processing data is a necessary aspect of living in a technologically advanced society. Whether it’s monitoring events, controlling different variables, or using decision-making applications, it is important to have a system that is both inexpensive and capable of coping with high amounts of data. As the application of these networks becomes more common, it becomes imperative to evaluate their effectiveness as well as other opportunities for possible implementation in the future. Sensor Technology: Concepts, Methodologies, Tools, and Applications is a vital reference source that brings together new ways to process and monitor data and to put it to work in everything from intelligent transportation systems to healthcare to multimedia applications. It also provides inclusive coverage on the processing and applications of wireless communication, sensor networks, and mobile computing. Highlighting a range of topics such as internet of things, signal processing hardware, and wireless sensor technologies, this multi-volume book is ideally designed for research and development engineers, IT specialists, developers, graduate students, academics, and researchers.

New Trends in Qualitative and Quantitative Methods in Libraries
  • Language: en
  • Pages: 472

New Trends in Qualitative and Quantitative Methods in Libraries

An Autodesk Official Press guide to the powerful mechanical design software Autodesk Inventor has been used to design everything from cars and airplanes to appliances and furniture. This comprehensive guide to Inventor and Inventor LT features real-world workflows and work environments, and is packed with practical tutorials that focus on teaching Inventor tips, tricks, and techniques. Additionally, you can download datasets to jump in and practice on any exercise. This reference and tutorial explains key interface conventions, capabilities, tools, and techniques, including design concepts and application, parts design, assemblies and subassemblies, weldment design, and the use of Design Acc...

Online Course Management: Concepts, Methodologies, Tools, and Applications
  • Language: en
  • Pages: 2280

Online Course Management: Concepts, Methodologies, Tools, and Applications

  • Type: Book
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  • Published: 2018-03-02
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  • Publisher: IGI Global

The rapid growth in online and virtual learning opportunities has created culturally diverse classes and corporate training sessions. Instruction for these learning opportunities must adjust to meet participant needs. Online Course Management: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on the trends, techniques, and management of online and distance-learning environments and examines the benefits and challenges of these developments. Highlighting a range of pertinent topics, such as blended learning, social presence, and educational online games, this multi-volume book is ideally designed for administrators, developers, instructors, staff, technical support, and students actively involved in teaching in online learning environments.

Technology-Enhanced Human Interaction in Modern Society
  • Language: en
  • Pages: 339

Technology-Enhanced Human Interaction in Modern Society

  • Type: Book
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  • Published: 2017-09-30
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  • Publisher: IGI Global

Technology has changed the way people carry out their daily lives and communicate with one another. Society has become dependent on technology and with that comes the need to understand the advantages and disadvantages that come along with it. Technology-Enhanced Human Interaction in Modern Society is an essential reference source for the latest scholarly research on the technological advances of applied aspects of life such as training, health, information gathering, and social communication. Featuring coverage on subjects including biomedical test instruments, computer animation, and mobile phones, this publication is ideally designed for researchers and academicians seeking current material on technology-based communication.