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Business Research Methods
Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Indian context. Various analytical tools used in research methods are given along with exhaustive coverage and illustrations. Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation. The book contains 7 sections divided into 23 chapters. Case studies are included which will help to develop analytical skills. SPSS application has been described wherever necessary. The book can be of great help to MBA, PGDBM, MMS, BBA and Commerce students.
Advertising
This book will introduce the fast changing world of marketing communication, with strong emphasis on integrated marketing perspective to students. Though advertising may be a major player, integration of other communication tools with advertising is dealt in detail. The text covers all aspects of the marketing promotions mix namely advertising, sales promotion, direct marketing, public relations, event marketing and personal selling. The book strives to explain the role of advertising and promotion in today s business world, and how an organization can use all the promotion tools to communicate with target customers. Many of the current and popular advertising used by marketers is included. ...
A Systematic Comprehensive Review of Human Resource Management Practices at North East Karnataka Road Transportation Corporation
The accomplishment of any association, over the long haul, relies on the quality of its HR. This is particularly obvious in administrations situated industry like transport division where improvement in administration must be persistently made to meet the rising desire for the travelers. The facts confirm that nation lives through its kin, creates through them and additions acknowledgement and greatness through them. Road Transport is irreplaceable for the improvement of the economy of a nation. It remains the basic decision of versatility of individuals and transport of merchandise because of its expertise in utility, proficiency and matchless flexibility improved by an impeccable connection to other vehicle implies. Road Transport consistently assumes an important job of shipping short and medium separation traveler exchange. In India, it is the main method of transport capable of connecting towns to the standard
Advertising Management
This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.
Basics of Marketing Management
In the era of exponential advancement in technology and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a completive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense completive environment. However, only a few marketing management books truly capture and explain the concepts of marketing in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included for illustrating the application of the concepts of marketing.
Narrative Advertising Models and Conceptualization in the Digital Age
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Prospects and Challenges of Small and Medium Newspapers
The elements of a daily paper library as J. Lewis in his booklet on "Daily newspaper Libraries" characterizes it, is "to go about as safe of all data required by the publication and administration divisions of a daily newspaper". The definition is somewhat deficient. For, it isn't sufficient to store all the material. Since long back daily newspaper has been considered as a critical wellspring of data. The agssssse of current and assortments of data in huge amount makes it unmistakable from other data media. It is every now and again utilized by individuals from all strata of the general public for their momentum mindfulness, and is utilized significantly by the academicians, specialists and professionals, legislators and overseers, financial analysts, and numerous others in different fields of learning and exercises look for data from daily newspapers for taking care of everyday issues as well as for their examination work.
African story of new ,small to big business giants.
Africa, has seen the emergence of new key players in the game of economics and business, small entities have grown into large entities and countries once seen as low, competitors with a lack of an competitive edge have now become key figures, on the market and global front as a whole.This book Looks at the African prespective, of small beginnings to big ending
INTERNATIONAL CONFERENCE ON Management of Globalized Business: Emerging Perspectives
International Conference on Management of Globalized Business : Emerging Perspective was organised at Faculty of Management Marwadi Education Foundation's Group of Institutions, Rajkot Gujarat India in collaboration with Gujarat Technological University, Ahmedabad, Gujarat INDIA..
