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Culture Management
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Culture Management
"Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable tool for managers, policy-makers and all those working in the creative and cultural world, and will help them to develop sound strategies for the future." Dr Kim Lehman Tasmanian School of Business and Economics, University of Tasmania "Dr Wroblewski's book explains clearly what has changed to make th...
Changes and Challenges in the Modern World Economy
The book was prepared by the academics and doctoral students of the Faculty of International Business and Economics of the Poznań University of Economics and Business to celebrate the 90th anniversary of the University and the 10th anniversary of the Faculty itself. The subject of this Volume reflects the variety of issues that are researched by academics from all departments of the Faculty. The rationale for publishing this Volume was to signal current work and research progress in the area of international economics, business and management. As the title of the Volume suggests, we need to anticipate changes and implement a new approach to face the challenges in the world economy for it is...
Sustainable Cultural Management
The connections between culture and sustainability have been in the public agenda since the 20th century. However, whilst global sustainability programmes at international institutional levels are yet to recognise the role of culture in their sustainability policies, the bid (albeit failed) in the early 2000s to formally add “culture” to the trilogy of sustainability pillars (economic, social, and environmental) mobilised a new discourse for the reframing of cultural policy narrative, which in turn urged a reassessment of methods of cultural management reflecting the same concerns among the sector’s grassroots. The idea of sustainability and culture working together and their envisione...
Consumers towards marketing strategies of coffee producers
This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the second group. The proposed solutions can be applied by coffee producers, but can also be adapted to suit the needs of enterprises operating on other markets. The actual needs of the clients are presented, and the authors show how to implement and control the adopted marketing strategies to satisfy those needs. Valuable assets this book offers are the control system for the execution of the marketing stra...
Cultural Management - Science and Education
Articles: Conceptualising the value of artist residencies: a research agenda Kim Lehman New Public Management reform in European cultural policies: has Poland followed suit? Kamila Lewandowska Leadership styles and values: the case of independent cultural organizations Milena Dragicevic Sesic, Milena Stefanovic Methodology for analyzing the impact of a cultural event on the economy Rafal Kasprzak Changes in the approach to marketing and its application in cultural institutions in Poland Magdalena Sobocinska The Polish-Slovak cross-border cooperation in the sphere of culture: the case study analysis Joanna Kurowska-Pysz, Jolita Greblikaite Nutshell cultural public spaces. Identyfing trends in cultural memory and cultural tourism practices Marcin Poprawski Application of marketing in cultural organizations: the case of the Polish Cultural and Educational Union in the Czech Republic Lukasz Wroblewski Book Reviews Conditions and prospects for developing market orientation in cultural entities by Magdalena Sobocinska Henryk Mruk Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists by Bonita Kolb Katarzyna Bilinska-Reformat
Cross-Border Cooperation (CBC) Strategies for Sustainable Development
As the importance of sustainability in strategy and development grows, so does the importance of cross-border cooperation (CBC) to facilitate green projects. Border territories, however, are complex and fragile areas, and thus, their planning through CBC projects should be deeply analyzed and studied. It has become crucial to understand this issue across many different disciplines. Cross-Border Cooperation (CBC) Strategies for Sustainable Development is a pivotal reference source that provides relevant theoretical frameworks and trends in border area dynamics as well as cross-border cooperation’s influence on sustainable development. Highlighting topics such as CBC in insular territories, biodiversity policy, and sustainable planning and development, this book is ideally designed for culture analysts, sustainability specialists, policymakers, researchers, academicians, and students.
Perspectives on Consumer Behaviour
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
