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The Oxford Handbook of Pricing Management
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
Current Debates in Business Studies
This book is a product of the need of understanding the new debates from the perspective of business studies. First part includes the topics that define some of the contemporary issues in accounting, as well as demonstrate how accounting practices change to adapt necessities of time. Part II deals with contemporary marketing topics indicating the importance of consumer in today’s business and the necessity of understanding consumers. Finally, the last part of the book, includes writing related to new methods and approaches in operation management and production that gain importance parallel to development in industry.
Economic Policy, Exchange Rates, and the International System
In an outstanding account of exchange rates inthe international monetary system, W. Max Corden considers the essential issues in international macroeconomics.The author takes as his model the macroeconomic situation of a country with an open economy, and explains the effects of domestic fiscal and monetary macroeconomic policy on exchange rates. He clearly analyses the choices faced by governments attempting to manage both the domestic inflation rateand the external exchange rate and current account balance. Professor Corden then discusses the European Exchange Rate mechanism, and provides a sceptical analysis of the possibilities for monetary union in Europe, and for international policy co...
Productivity and American Leadership
Productivity and American Leadership examines and analyzes the long-run productivity performance of the United States, comparing it with that of the other industrialized nations. It shows that the U.S. record, both recent and over longer periods, is far better than is widely believed.William J. Baumol is Professor of Economics at Princeton University and New York University. Sue Anne Batey Blackman is Senior Research Assistant in the Department of Economics at Princeton University. Edward N. Wolff is Professor of Economics at New York University.
Seapower
This is the fourth, revised and updated, edition of Geoffrey Till's Seapower: A Guide for the Twenty-first Century. The rise of the Chinese and other Asian navies, worsening quarrels over maritime jurisdiction and the United States’ maritime pivot towards the Asia-Pacific region reminds us that the sea has always been central to human development as a source of resources, and as a means of transportation, information-exchange and strategic dominion. It has provided the basis for mankind's prosperity and security, and this is even more true in the early twenty-first century, with the emergence of an increasingly globalised world trading system. Navies have always provided a way of policing,...
Diplomacy in the Digital Age
Edited by Canada's premiere commentator on global affairs, this must-read for political junkies will show the quailty of M&S's new Signal imprint: for everyone who wants to be well informed about international relations and the nature of the diplomacy in the age of Wikileaks. Inspired by Allan Gotlieb's capacity to reshape diplomacy for the times, the contributors to this volume grapple with the challenges of a digital age where information is everywhere and confidentiality is almost nowhere. With an introductory essay by renowned political scholar, writer, and commentator, Janice Gross Stein, the work is divided into 4 sections: Diplomacy with the United States in the Era of Wikileaks; The Professional Diplomat on Facebook; Personal Diplomacy in the Age of Twitter; and Where is Headquarters? Contributors include professional diplomats, award-winning journalist Andrew Cohen, former Globe and Mail editor and author Ed Greenspon, and Allan Gotlieb's wife and partner in 'social diplomacy', Sondra Gotlieb.
