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The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
This book is a product of the need of understanding the new debates from the perspective of business studies. First part includes the topics that define some of the contemporary issues in accounting, as well as demonstrate how accounting practices change to adapt necessities of time. Part II deals with contemporary marketing topics indicating the importance of consumer in today’s business and the necessity of understanding consumers. Finally, the last part of the book, includes writing related to new methods and approaches in operation management and production that gain importance parallel to development in industry.
As the outcome of the tenth international congress (Current Debates in Social Sciences), the papers in this volume cover a wide range of topics related to the main theme of the conference, titled “Current Debates in Social Sciences”, and basically focus on economics, finance and econometrics. Even though most of the papers deal with the empirical analysis on economics and finance, there are also studies on econometrics analysis. In this context, the articles in the book draw attention to the different aspects of economics, finance and econometrics such as game theory, Fin- Tech, financial deepening, financial literacy, debt level of credit card of younger generation and case studies, the relationship between Turkey technology index and other World technology index, carbon emission rate and economic growth, the effects of capital inflows on economic growth, work engagement, loneliness at work and stress, measure and compare the performance of Type-A mutual funds in Turkey. We believe that these studies would contribute to the development of debates in social sciences and encourage interdisciplinary approaches.
Establishing the agenda for global HR, this book looks through the eyes of HR professionals themselves. It gives a broad, coherent overview of the field of IHRM and a detailed, practical analysis of what is needed to be successful in this crucial area of modern management. A number of key questions are addressed: Does IHRM drive the business agenda more than domestic HRM? What is the impact of IHRM on organizational effectiveness? What are the keys to success in IHRM? Drawing upon current research conducted as part of the Chartered Institute of Personnel and Development's Globalization Research Project the text includes data from surveys of HR professionals and company practice as well as longitudinal case studies.
In an outstanding account of exchange rates inthe international monetary system, W. Max Corden considers the essential issues in international macroeconomics.The author takes as his model the macroeconomic situation of a country with an open economy, and explains the effects of domestic fiscal and monetary macroeconomic policy on exchange rates. He clearly analyses the choices faced by governments attempting to manage both the domestic inflation rateand the external exchange rate and current account balance. Professor Corden then discusses the European Exchange Rate mechanism, and provides a sceptical analysis of the possibilities for monetary union in Europe, and for international policy co...