Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Public relations – moderně a účinně - 2., aktualizované a doplněné vydání
Úspěšná publikace je aktualizována a doplněna o nové poznatky z oblasti corporate designu a corporate governance, je rozšířena o nový fenomén on-line PR - blogování, více se věnuje veletržnímu PR. Výrazně přepracovaná a doplněna je tematika spolupráce s novináři, novinky najdete k lobbingu a word of mouth a řadě dalších témat. Nové vydání zohledňuje české prostředí a obsahuje řadu příkladů z praxe. V knize se dozvíte, jakými aktivitami a technikami vytvářet a udržovat pozitivní vztahy s veřejností: od corporate identity jako prostředku dosažení žádoucího image organizace přes komunikační management, krizovou komunikaci a práci s médii až po ucelené akce, events a sociální sponzoring, corporate publishing a PR on-line. Zjistíte také, jak účinně řídit PR v neziskových organizacích, jak měřit účinnost PR v praxi či jak fungují PR agentury.
Networks and Systems in Cybernetics
The Networks and Systems in Cybernetics section continues to be a highly relevant and rapidly evolving area of research, encompassing modern advancements in informatics and cybernetics within network and system contexts. This field is at the forefront of developing cutting-edge technologies that can tackle complex challenges and improve various aspects of our lives. The latest research in this field is featured in this book, which provides a comprehensive overview of recent methods, algorithms, and designs. The book comprises the refereed proceedings of the Cybernetics Perspectives in Systems session of the 12th Computer Science Online Conference 2023 (CSOC 2023), which was held online in Ap...
Rethinking directions in language learning and teaching at university level
This volume provides a timely focus on various aspects related to foreign language learning and teaching within the university context. It discusses current issues, such as: increasing popularity of English Medium Instruction (EMI), communication in English as a Lingua Franca, staying abroad, and provisions of English for professional or academic purposes. The chapters examine the (re)use of traditional methods and techniques to improve pedagogical practices in the new challenging contexts that arise due to contemporary social developments. The book aims at allowing readers to get better understanding of university students’ linguistic needs and to explore a number of practical pedagogical implications. It will be of interest to both researchers and practitioners working in the university context.
Nudging towards Health
Behavioral economics sees “nudges” as ways to encourage people to re-evaluate their priorities in such a way that they voluntarily change their behavior, leading to personal and social benefits. This book examines nudging as a tool for influencing human behavior in health policy. The authors investigate the contemporary scientific discourse on nudging and enrich it with an ontological, epistemological and praxeological analysis of human behavior. On the basis of detailed analyses of the literature and a systemic review, nudging tools are defined in the paradigm of prospect theory. In addition to the theoretical contribution, the book also examines and offers suggestions on the practice of health policy regarding obesity, malnutrition, and especially type 2 diabetes mellitus.
Dart Essentials
This book is targeted at expert programmers in JavaScript who want to learn Dart quickly. Some previous experience with OOP programming in other languages and a good knowledge of JavaScript are assumed.
(5 th International Conference on Lifelong Education and Leadership for ALL-ICLEL 2019
Copyright © 2019, ICLEL Conferences All rights reserved by ICLEL Conferences
Precision Machining VI
Selected, peer reviewed papers from the 6th International Congress of Precision Machining (ICPM 2011), September 13-15, 2011, LJMU, Liverpool, Merseyside, UK
Form and Functions in English Grammar
The monograph illustrates the language specific realization of plausibly universal principles of language structure. The study attempts to cover the most basic (regular) parts of English grammar as a whole consistently, within a single compatible framework, but at the same time to present empirically based arguments in favour of specific analyses. She utilizes as often as possible standard scientific argumentation leading to the most generally accepted and best supported analysis of the chosen phenomena. The study is intended for Czech academic audience and therefore it also contains several typologically relevant comparison of English and Czech structures.
ELT Revisited
This volume brings together selected papers presented during the 9th International Conference of the Association of Czech Teachers of English, titled “Teaching for Tomorrow” and hosted by the English Department of the Faculty of Science, Humanities and Education at the Technical University of Liberec, Czech Republic. The conference brought together English Language Teaching (ELT) professionals from primary, secondary and tertiary education to discuss a variety of English as a Foreign Language (EFL)-related topics, ranging from reports on language research to viewpoints and insights on classroom practice. The contributions are grouped into three sections: a) Focus on Selected Language Top...
Advances in Manufacturing II
This book covers a variety of topics related to machine manufacturing and concerning machine design, product assembly, technological aspects of production, mechatronics and production maintenance. Based on papers presented at the 6th International Scientific-Technical Conference MANUFACTURING 2019, held in Poznan, Poland on May 19-22, 2019, the different chapters reports on cutting-edge issues in constructing machine parts, mechatronic solutions and modern drives. They include new ideas and technologies for machine cutting and precise processing. Chipless technologies, such as founding, plastic forming, non-metal construction materials and composites, and additive techniques alike, are also analyzed and thoroughly discussed. All in all, the book reports on significant scientific contributions in modern manufacturing, offering a timely guide for researchers and professionals developing and/or using mechanical engineering technologies that have become indispensable for modern manufacturing.
