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How Strategic Communication Shapes Value and Innovation in Society
Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.
Investor Relations
It's a long road from envisioning and articulating a company's concept to communicating its valueùan exercise that is of paramount importance in today's business climate where demonstrable value for any potential investment is critical for success. In an engaging and straightforward read, investor relations expert Jeffrey Corbin pulls readers through the essential steps for understanding, conveying, and ultimately, marketing value both through traditional communications means as well as through new social media platforms. From defining intrinsic value to determining an investment proposition, targeting the right investors, and establishing the ideal communications platform, Corbin conveys t...
Prism of Value
You have a lot to offer family, friends, business colleagues, bosses and clients, but sometimes it seems they just don't appreciate what you've done or what you can do for them. In Prism of Value, Liz Wainger will help you reframe the way you communicate to make your messages clear and help others see the value you can bring into their lives. Through personal stories and real-world examples of both good and bad communication styles, she will help you see how the message you think you're sending is not necessarily the message that's being received. Prism of Value takes you step-by-step through the process of discovering your value and building a strong message to convey that value to others. ...
Business-to-Business Marketing Communications
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications.
How to Sell Value – Demystified
The book demystifies how to charge according to the value delivered so agencies are more resilient, flexible and successful. It is a book that leaders will give to their people to use and reuse as a simple to follow guide.
The ART of Responsible Communication
Business leaders control information, data, and feedback. How should that power be managed in this digital age and fast-paced, globalized economy? That important question is at the heart of The ART of Responsible Communication. This book serves as a how-to guide for executives and emerging business leaders across multiple industries and a full spectrum of functional disciplines. The ART of Responsible Communication examines multifaceted corporate communication as a responsibility shared by leaders across the enterprise. You simply cannot delegate all communication responsibility to the corporate communications department or a public relations agency. It is every leader’s responsibility to model and champion effective communication, requiring an ongoing commitment to Accessibility, Responsiveness and Transparency, or, in other words, The ART of Responsible Communication.
Communicating the Value of ESG
Welcome to " Communicating the Value of ESG: A Practical Guide for Communications Strategy Consultants ," your beacon in the increasingly essential world of Environmental, Social and Governance practices in companies. If you are a consultant or communications professional looking to not only understand, but also implement and improve effective communications strategies that raise the ESG profile of committed companies, this book is for you. In this guide, I decided to bring together not only the knowledge accumulated through recognized studies and practices, but also my updated perception of what really works in today's dynamic corporate landscape. My goal is to make your journey not only in...
Investor Relations: the Art of Communicating Value
It's a long road from envisioning and articulating a company's concept to communicating its value an exercise that is of paramount importance in today's business climate where demonstrable value for any potential investment is critical for success. In an engaging and straightforward read, investor relations expert Jeff Corbin pulls readers through the essential steps for understanding, conveying and ultimately, marketing value. From defining intrinsic value to determining an investment proposition, targeting the right investors and establishing the ideal communications platform, Corbin conveys the importance of a strategic investor relations campaign and offers the subtle nuances around esta...
Leading with Value
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