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Management and Leadership for a Sustainable Africa, Volume 1
To effectively deliver sustainable management in practice for Africa, we need responsible leadership. We need to deepen our understanding of sustainability in the unique socio-political and economic context of the continent. The roles of various actors across public, private and non-profit sectors as enablers of sustainable development need to be explored to understand the social, economic and environmental (SEE) trends in Africa and its emerging and developing economies, as well as to chart the way forward for the continent. This first volume focuses on the African understanding of sustainability and its dimensions within its unique historical, social, environmental and political contexts. ...
Management and Leadership for a Sustainable Africa, Volume 3
To effectively deliver sustainable management in practice for Africa, we need responsible leadership. We need to deepen our understanding of sustainability in the unique socio-political and economic context of the continent. The roles of various actors across public, private and non-profit sectors as enablers of sustainable development need to be explored to understand the social, economic and environmental (SEE) trends in Africa and its emerging and developing economies, as well as to chart the way forward for the continent. This third volume focuses on education as a tool to build a sustainable Africa. It explores the use of pedagogical approaches, learning resources, and policy implementa...
Unlocking Opportunities in Sub-Saharan Africa
Emerging markets, like many countries in sub-Saharan Africa present evident opportunities for products and services companies. Many organisations see these markets as the next frontiers, however, tapping into this opportunity usually comes with the challenge of achieving sustainable profitability. Over time, these emerging markets, especially those in Africa, have been through consistently high growth and also experienced declines. This book seeks to explain the scenario and shares a framework for how organisations should approach such emerging markets to achieve sustainable success. It explains via illustrations and cases how organisations will need to be mindful of the volatility ahead and build that into the plan through a combination of the approaches to customer insight, product portfolio development, value creation, route to market design and execution, product promotions, the place of technology in unlocking opportunities, human resources practices, supply chain, ethical considerations in competing and winning at the base of the pyramid in Sub-Saharan Africa.
Applied Social Marketing and Quality of Life
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketin...
Sustainable Branding
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range of perspectives and their application to branding, the authors go beyond sustainable branding to question the role brands play in a wider sustainable society. Structured around three core parts – People, Planet and Prosperity - contributions from experts in the field consider the human dimensions of environmental change, identity and reputation, technology and innovation, waste management, publi...
Sustainable and Responsible Business in Africa
This book provides a transnational African perspective on business management concerns and business ethics by examining the concepts of responsible business practices and sustainability across sub-Saharan Africa. Covering topics ranging from ethical advertisement to responsible pricing to waste management for sustainable business, it highlights the importance of consciously and deliberately inculcating responsible practices in the creation and operation of business activities within a corporate context to achieve sustainability in African markets. The book employs a case-by-case method for treating issues in responsible business practice and sustainability, with contributions illustrating responsible and irresponsible business practices across various areas of business management. Relevant to the UN Sustainable Development Goals, it will be of great importance to academics and students of responsible business, sustainability, business ethics and African business more broadly. It will also be a helpful guide for professionals and business owners to understand some salient issues in navigating sustainable business practices in Africa.
Researching and Analysing Business
Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives. This key resource functions as a comprehensive reference tool – covering a broad variety of methodologies – examining both the theory behind them and their application in practice. These include systematic literature review through bibliometric and meta-analysis, secondary vs primary sources, qualitative research vs quantitative research, combining qualitative and quantitative methods, qualitative and quantitative research method approaches, fsQCA, data mi...
Management and Leadership for a Sustainable Africa, Volume 2
To effectively deliver sustainable management in practice for Africa, we need responsible leadership. We need to deepen our understanding of sustainability in the unique socio-political and economic context of the continent. The roles of various actors across public, private and non-profit sectors as enablers of sustainable development need to be explored to understand the social, economic and environmental (SEE) trends in Africa and its emerging and developing economies, as well as to chart the way forward for the continent. This second volume explores the roles and responsibilities of the players—leaders and followers—in the core, public purpose and business spheres in delivering susta...
Products for Conscious Consumers
Products for Conscious Consumers is a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing.
Leadership and Organisational Effectiveness Post-COVID-19
This book considers the idea that existing leadership theories have arisen as a result of significant disruption in work structure. The authors argue that the Covid-19 pandemic provided such a disruption and an opportunity to reconceptualise leadership. In order to capture this opportunity and conceptualise new leadership theories, it is first necessary to understand what happened in the past, during the pandemic, and examine the future of work. Addressing three critical issues in leadership, the authors firstly present a framework that helps us understand and enact leadership in the ‘new normal.’ Parts 1 and 2 of the book address the past and current forms of leadership in the context o...
