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English Tags
This book is a thorough quantitative and qualitative study of a typical phenomenon pertaining to the English spoken language; namely question tags (QTs) and invariant tags. More specifically, English tags are analysed on the syntactic, pragmatic and prosodic level, taking into account cross-varietal differences as well as both visual and auditory dimensions, in order to get a more precise interpretation of their communicative functions. This is made possible by examining film language, since films, being complex semiotic “texts”, provide a more complete set of parameters for analysis, especially in the case of QTs, where intonation is crucial for their interpretation. The study of their ...
Multimodality across Communicative Settings, Discourse Domains and Genres
This volume focuses on multimodality in various communicative settings, with special attention to how non-verbal elements reinforce and add meaning to verbal expressions. The first part of the book explores issues related to the use of multimodal resources in educational interactions and English language classroom teaching, also involving learners with disabilities. The second part, on the other hand, investigates multimodality as a key component of communication that takes place in different specialized domains and genres. The book reflects a variety of methodological approaches that are grounded in both quantitative and qualitative techniques. These include multimodal discourse analysis, m...
Analyzing Multimodality in Specialized Discourse Settings
Contemporary society has witnessed radical changes in the field of communications in terms of how messages and meanings are disseminated. Digitalization and the Internet have signalled an exponential rise in the circulation of multimodal texts in which different semiotic resources are orchestrated together to construct meaning in all areas of social life, across languages and cultures, and in diverse specialized discourse domains. This has foregrounded the need to examine the semiotic functions, affordances, and issues at stake in a range of multimodal discourse forms, while simultaneously highlighting the importance of critical multimodal literacy in audiences and learners. This volume deve...
Audiovisual Translation and Media Accessibility at the Crossroads
This third volume in the Media for All series offers a diverse selection of articles which bear testimony to the vigour and versatility of research and developments in audiovisual translation and media accessibility. The collection reflects the critical impact of new technologies on AVT, media accessibility and consumer behaviour and shows the significant increase in collaborative and interdisciplinary research targeting changing consumer perceptions as well as quality issues. Complementing newcomers such as crowdsourcing and potentially universal emoticons, classical themes of AVT studies such as linguistic analyses and corpus-based research are featured. Prevalent throughout the volume is the impact of technology on both methodologies and content. The book will be of interest to researchers from a wide range of disciplines as well as audiovisual translators, lecturers, trainers and students, producers and developers working in the field of language and media accessibility.
Audiovisual Translation
This book is an edited collection of papers dealing with some of the main issues in audiovisual translation (AVT) today. As the title indicates, it proposes to take stock of where the discipline stands and to speak of the opportunities and challenges that an ever-changing environment poses to those involved in the field, whether in teaching, researching or working professionally within the industry. The selection of papers provides a detailed overview of the multidisciplinary richness that ch ...
Worlds of Words
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The Popularisation of Business and Economic English in Online Newspapers
This book investigates the evolution of economic discourse from fully specialised texts towards popularisation. Popularising texts on economics and business-related matters has hitherto been a neglected and under-explored area of enquiry, and yet it deserves attention and study on account of the new fascinating insights it offers into specialised language and discourse. The present book explores this under-researched area via the qualitative analysis of a modern genre, namely newspapers on the web. In particular, it scrutinises authentic extracts principally drawn from The Guardian Online in order to show, on the one hand, the popularising effect of the Internet on business and economic disc...
The Research-Practice Interface in English for Specific Purposes
This book reflects the state-of-the-art in English for Specific Purposes (ESP) research, drawing on both top-down and bottom-up practices and methodological itineraries. In order to fill some of the gaps in the current literature, it provides well-grounded and thorough investigations into discursive practices in academic, workplace and intercultural settings, throwing light on the specific varieties of language used to achieve professional targets. Teachers have to act as an interface between theory and praxis, bridging the gap between the classroom and the workplace to create a dynamic virtuous circle. The multi-perspective and multi-method frameworks presented in this volume range from qua...
Communicating Specialized Knowledge
This book was born out of the idea that domain-specific knowledge has two major dimensions, since, on the one hand, peer-to-peer communication is primarily intended to further research within specific disciplines, while, on the other, domain-external, asymmetric communication of ‘filtered’ knowledge caters to different types of lay-audiences. Collectively, the chapters in the volume take the reader on a journey through knowledge communication and knowledge (re)presentation strategies that are able to successfully disseminate and communicate. The domains under scrutiny are medicine and health, corporate communication, cultural heritage and tourism. A number of issues are addressed at the interface of corpus linguistics, genre studies and multimodal analysis. The variety of questions posed and methods used to explore corpus data will contribute to further debate among scholars in applied linguistics, sociolinguistics, multimodality, media studies and computer-mediated communication.
