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Machine Learning in Marketing Overview Learning Strategies Applications and Future Developments
This monograph discusses the central role that artificial intelligence and machine learning can play as a research method in the marketing field. The goal of this monograph is to provide marketing with an overview of ML and to analyze required learning, applications, and future developments involved in applying ML to marketing.
The Oxford Handbook of Comparative Environmental Politics
'The Oxford Handbook of Comparative Environmental Politics' explores some of the most important environmental issues through the lens of comparative politics, including energy, climate change, food, health, urbanization, waste, and sustainability. The chapters delve into more traditional forms of comparative environmental politics (CEP) - the political economy of natural resources and the role of corporations and supply chains - while also showcasing new trends in CEP scholarship, particularly the comparative study of environmental injustice and intersectional inequities.
Comunicação e Infância
A proposta do e-book Comunicação e infância: processos em perspectiva, organizado pelas pesquisadoras Alessandra Alcântara e Brenda Guedes, vai além da contribuição à sistematização de processos de pesquisas. O que a publicação desvela, por um lado, é a consolidação de uma área de investigação que articula estudos sobre Infância e Comunicação em interface com outras áreas do saber como Educação e Ciências Sociais e, por outro, como esse campo vem se consolidando nos programas de Pós-Graduação em Comunicação no Brasil, ultrapassando certa perspectiva marginal que acompanhava tais processos investigativos.
Radical Consumption: Shopping For Change In Contemporary Culture
"This book offers an interdisciplinary approach to examining contemporary radical consumption, analyzing its possibilities and problems, moralities, methods of mediation and its connections to wider cultural formations of production and politics." "Jo Littler argues that we require a more expansive vocabulary and need to open up new approaches of enquiry in order to understand the area's many contradictions, strengths and weaknesses. Drawing on a number of contemporary theories, terms and debates in media and cultural studies, she uses a range of specific case studies to bring theory to life." "Radical Consumption is important reading for cultural, media and sociology students." --Book Jacket.
Doing Survey Research
The significantly updated third edition of this short, practical book prepares students to write a questionnaire, generate a sample, conduct their own survey research, analyse data, and write up the results, while learning to read and interpret excerpts from published research. It combines statistics and survey research methods in a single book.
Strategi Internasionalisasi UMKM
Potensi UKM di Indonesia, bisa menjadi production base dikawasan dengan ditopang pasar domestik yang besar, pendusuk usia muda/produktif, investasi yang meningkat dan sumber daya alam yang besar. Hambatan internasionalisasi UKM masih banyak menghadang baik internal maupun eksternal. Keterbatasan yang melekat pada UKM mulai dari keterbatasan SDM, akses ke sumber daya produkrif, rendahnya kemampuan dalam riset, legalitas, yang semuanya itu masuk kendala internal. Sementara hambatan eksternal seperti tidak stabilnya pasokan dan harga bahan baku, tarif barrier, kurang meratanya inftrastruktur. Buku ini hadir untuk memberikan gambaran pengaruh lingkungan terhadap kinerja ekspor melalui strategi ekspor. Secara khusus, penulis mengemukakan efek dari intensitas teknologi informasi, intensitas persaingan, internasionalisasi, dukungan distribusi, adaptasi harga, dan dinamika pasar terhadap kinerja ekspor UKM di Kota Makassar.
Estudo transdisciplinar das relações de consumo
Em 2018, o Procon/RS completou 20 anos. Para comemorar a data, lança sua 1a publicação científica por meio da Escola Superior de Defesa do Consumidor. Este livro reúne textos de vários autores que nos ofertaram seus conhecimentos colaborando para a tarefa permanente do órgão em formar consumidores conscientes. Entendemos que o Direito do Consumidor e seus princípios precisam estar na vida diária dos cidadãos, com participação ativa dos órgãos de defesa na denominada sociedade de consumo, propiciando segurança e consciência no exercício da cidadania. Neste sentido, a presente obra será uma ferramenta para incentivar a educação para o consumo e seus desafios.
Estudos Contemporâneos em Psicologia
Esta obra reúne trabalhos de mestres e doutores em Psicologia que buscam revelar quais são os desafios e as ferramentas para aprimorar a atuação profissional no cenário contemporâneo. Vivenciando diariamente as inovações e obstáculos na profissão e na pesquisa, tais professores universitários apresentam novas reflexões sobre o contexto atual do profissional de Psicologia e suas diversas possibilidades de investigação e pesquisa. O conteúdo foi direcionado aos profissionais interessados em constante aprendizado e aos futuros profissionais que estejam em busca de novas reflexões acadêmicas.
New-Product Diffusion Models
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times ...
