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The Rational Animal
Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard -- only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right -- or is there another possibility? In this animated tour of the inner workings of the mind, psychologist Douglas T. Kenrick and business professor Vladas Griskevicius challenge the prevailing views of decision making, and present a new alte...
What We Think About When We Try Not To Think About Global Warming
"Today, about 98 percent of scientists affirm that climate change is human made, and about 2 percent still question it. Despite that overwhelming majority, though, about half the population of rich countries, like ours, choose to believe the 2 percent. And, paradoxically, this large camp of deniers grows even larger as more and more alarming proof of climate change has cropped up over the last decades. This disconnect has both climate scientists and activists scratching their heads, growing anxious, and responding, usually, by repeating more facts to 'win' the argument. But, the more climate facts pile up, the greater the resistance to them grows, and the harder it becomes to enact measures to reduce greenhouse gas emissions and prepare communities for the inevitable change ahead. Is humanity up to the task? It is a catch-22 that starts, says psychologist and climate expert Per Espen Stoknes, from an inadequate understanding of the way most humans think, act, and live in the world around them. With dozens of examples, he shows how to retell the story of climate change and apply communication strategies more fit for the task."--Publisher's description.
Strategic Science Communication
This guidebook is essential reading for all professionals in the field.
Applied Evolutionary Psychology
This is the first book to overtly consider how basic evolutionary thinking is being applied to a wide range of special social, economic, and technical problems. It draws together a collection of renowned academics from a very disparate set of fields, whose common interest lies in using evolutionary thinking to inform their research.
Research Handbook on Luxury Branding
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.
The Origins and Dynamics of Inequality
Argues that the struggle over income, wealth, status and privilege-inequality-has been the principal, defining issue in human history and provides a novel framework for understanding inequality today Whereas President Barack Obama declared inequality as the defining issue of our time, in The Origins and Dynamics of Inequality, Jon D. Wisman claims more: it is the defining issue of all human history. The struggle over inequality has been the underlying force driving human history's unfolding. Drawing on the dynamics of inequality, Wisman re-interprets economic history and society. Beyond according inequality the central role in history, this book is novel in two other respects: First, transce...
Social Psychology Australian & New Zealand Edition
Using a balanced approach, Social Psychology, 2e connects social psychology theories, research methods, and basic findings to real-world applications with a current-events emphasis. Coverage of culture and diversity is integrated into every chapter in addition to strong representation throughout of regionally relevant topics such as: Indigenous perspectives; environmental psychology and conservation; community psychology; gender identity; and attraction and close relationships (including same-sex marriage in different cultures, gendered behaviours when dating, and updated data on online dating), making this visually engaging textbook useful for all social psychology students.
Experiential Marketing in an Age of Hyper-Connectivity
This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts such as fashion or e-retail, and how to reach and expand a firm’s customer base using experiential promotional products. It includes cutting-edge sensory marketing developments that can be used in a firm’s customer experience strategy to create hedonic experiences. Overall, this book captures the essence of experiential marketing, the newest marketing paradigm.
Evolution and Social Psychology
Why do we think about and interact with other people in the particular ways that we do? Might these thoughts and actions be contemporary products of our long-ago evolutionary past? If so, how might this be, and what are the implications? Research generated by an evolutionary approach to social psychology issues profound insights into self-concept, impression formation, prejudice, group dynamics, helping, aggression, social influence, culture, and every other topic that is fundamental to social psychology. Evolution and Social Psychology is the first book to review and discuss this broad range of social psychological phenomena from an evolutionary perspective. It does so with a critical and c...
Self-Control
Good self-control is a crucial factor in the distribution of life outcomes, ranging from success at school and work, to good mental and physical health, and to satisfying romantic relationships. While in the last decades psychologists have learned much about this all-important trait, both social theory and politics have not caught up. Many academics and policymakers still seem to believe that everybody has unlimited capacity for self-control and that maintaining discipline is purely a matter of volition. This book shows that such beliefs are fundamentally mistaken. It presents the state-of-the-art in research on self-control, explains why this trait has been largely overlooked, and sets out the profound implications of this psychological research for moral responsibility, distributive justice and public policy. It shows that the growing emphasis in politics on 'personal responsibility' is deeply problematic, and outlines alternatives more in accord with human psychology.
