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“This engaging, eye-opening book covers everything anyone would ever want to know about social media influencers." —Booklist, Starred Review Unpacks and pulls the curtain back on what happens to our brains and our behaviors each time we addictively engage social media and the influencers we encounter there. Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? Is anyone paying attention to the lurking side...
First published in 1975, The Nationalization of the Masses is George L. Mosse’s major statement about political symbols and the means of their diffusion. Focusing on Germany and, to a lesser degree, France and Italy, Mosse analyzes the role of symbols in fueling mass politics, mass movements, and nationalism in a way that is broadly applicable and as relevant today as it was almost fifty years ago. In this analysis Mosse introduces terms like “secular religion,” “political liturgy,” “national mystique,” “the new politics,” and “the aesthetics of politics” that are now standard in studies of nationalism and fascism, demonstrating the importance of his cultural, anthropologically informed lens to contemporary discourse. This new edition contains a critical introduction by Victoria de Grazia, Moore Collegiate Professor of History at Columbia University, contextualizing Mosse’s research and exploring its powerful influence on subsequent generations of historians.