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Semiotik / Semiotics. 1. Teilband
This series of HANDBOOKS OF LINGUISTICS AND COMMUNICATION SCIENCE is designed to illuminate a field which not only includes general linguistics and the study of linguistics as applied to specific languages, but also covers those more recent areas which have developed from the increasing body of research into the manifold forms of communicative action and interaction. For "classic" linguistics there appears to be a need for a review of the state of the art which will provide a reference base for the rapid advances in research undertaken from a variety of theoretical standpoints, while in the more recent branches of communication science the handbooks will give researchers both an overview and...
The Usage of System Dynamics in Organizational Interventions
Birgitte Snabe analyzes how system dynamics modeling can be used in learning processes that focus on the transfer of the insights and reasoning behind a strategy forming process. In a second step, she shows how it can support the refining of implementation plans. A case study in action research tradition completes the theoretical discussions. Its subject is the building up of a large international company’s R&D resources in low-cost countries.
Current Catalog
First multi-year cumulation covers six years: 1965-70.
Measuring and Developing Professional Competences in COMET
This book is a detailed manual for the implementation of competence diagnostics in the field of vocational training. With the COMET competence model, both conceptual competences as well as practical skills are recorded and evaluated. The manual guides through all methodological steps, including the preparation and implementation of tests, cross and longitudinal studies, the development of context analyses and measurement methods for the test motivation. The focus of the final chapter is the application of the COMET procedure for the design, organisation and evaluation of vocational education and training processes.
Thinking through Technology
What does it mean to think about technology philosophically? Why try? These are the issues that Carl Mitcham addresses in this work, a comprehensive, critical introduction to the philosophy of technology and a discussion of its sources and uses. Tracing the changing meaning of "technology" from ancient times to our own, Mitcham identifies the most important traditions of critical analysis of technology: the engineering approach, which assumes the centrality of technology in human life; and the humanities approach, which is concerned with its moral and cultural boundaries. Mitcham bridges these two traditions through an analysis of discussions of engineering design, of the distinction between...
Growing Brands Through Sponsorship
Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of social and cognitive psychology to propose and test a research model that accounts for a sponsor to also gain from brand attitude and personality traits innately tied to a co‐sponsor of the same event. The results provide evidence for direct image transfer between two sponsor brands. Hence, pairing with a co‐sponsor might fortify or dilute a sponsor brand's image depending on the expediency of the image conveyed by that ally.
Works Councils
As the influence of labor unions declines in many industrialized nations, particularly the United States, the influence of workers has decreased. Because of the need for greater involvement of workers in changing production systems, as well as frustration with existing structures of workplace regulation, the search has begun for new ways of providing a voice for workers outside the traditional collective bargaining relationship. Works councils—institutionalized bodies for representative communication between an employer and employees in a single workplace—are rare in the Anglo-American world, but are well-established in other industrialized countries. The contributors to this volume surv...
