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Goodthinking
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Qualitative Market Research
This book opens the black box of qualitative market research and reveals the inner workings of the qualitative process. The influence of group dynamics on the data itself, the significance of body language in the interaction between researcher and respondent and the application of techniques to discover the private world of the individual are all exposed. So too, is the least visible part of all research projects - the interpretation of content given the fact that people often 'don't say what they mean' and 'don't mean what they say'. This book brings together a detailed overview of procedures and techniques in contemporary qualitative market research. These evolving techniques are making qualitative research increasingly influential. A clear understanding of their strengths and weaknesses is therefore vital to anyone involved in research - whether market, industrial, social, governmental or medical.
Brand New Brand Thinking
The way that the advertising industry operates has changed greatly in recent years. This volume seeks to pull together these new ideas - with suggestions on what to do in practical terms - into one "compilation" volume. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration. In an age of information overload, the aim of the work is to provide a short-cut to the thinking and encourage the reader to rethink their basic assumptions on branding and advertising. Topics covered include: learning to live without the brand; letting brands speak for themselves; the company brand; brand communication beyond customers; brand strategy versus brand tactics; time to let go; brands on the brain; creative thinking with discipline; techniques for creative brand thinking; adios to the plan; and lest we forget.
Justifying Intellectual Property
Why should a property interest exist in an intangible item? In recent years, arguments over intellectual property have often divided proponents—who emphasize the importance of providing incentives for producers of creative works— from skeptics who emphasize the need for free and open access to knowledge. In a wide-ranging and ambitious analysis, Robert P. Merges establishes a sophisticated rationale for the most vital form of modern property: IP rights. His insightful new book answers the many critics who contend that these rights are inefficient, unfair, and theoretically incoherent. But Merges’ vigorous defense of IP is also a call for appropriate legal constraints and boundaries: IP...
What’s Wrong with Copying?
Abraham Drassinower presents a new way to balance the needs of creators and users of authored works. Disentangling copyright theory from its focus on the economic value of a work as a commodity, he views a work instead as a communicative act. Infringement, according to this perspective, is an unauthorized appropriation of another’s speech.
Wendy
"Wendy doesn't want to be just any old chicken. She wants ADVENTURE. She wants EXCITEMENT. She wants TO BE A STAR! And then a travelling circus comes to town..."--Back cover.
The House
A red car passes by a road. There are trees both sides of the road. A girl ( 21 year old ) and a boy ( 22 year old ), who's driving, are sitting in the convertible. A small dog in the back seat with its hands hanging out of the door. A singer can be heard from the car speaker.
The Law and Ethics of Restitution
This 2004 book provides acomprehensive account of the American law of restitution.
Confetti Confidential
Having realized that fashion design may not be the best profession for her, Isabel Bookbinder has made another career move - this time, into the world of wedding planning! She's still the ditzy, adorable heroine that we love, and her early misadventures include brides being delivered to the wrong ceremony, brides not actually turning up at all – that sort of thing! But despite all that, she is really beginning to get quite good at her job. She's landed a big celebrity client, and she's moved in with her perfect lawyer boyfriend, Will - and this time, it's for good. So when her best friend gets engaged to her brother, it seems like the universe is finally aligning in Isabel's favor - that is, until Will becomes increasingly reluctant to discuss their future... Will Isabel be able to pull off the wedding that could make or break her career? Can she ever measure up in her father's eyes? And will she ever have a wedding day all of her own? With her characteristic humor, charm, and tendency to stumble into sticky situations, Isabel Bookbinder is an irresistible heroine you’re sure to fall in love with.
A Brain for Innovation
What sets humans apart from other animals? Perhaps more than anything else, it is the capacity for innovation. The accumulation of discoveries throughout history, big and small, has enabled us to build global civilizations and gain power to shape our environment. But what makes humans as a species so innovative? Min W. Jung offers a new understanding of the neural basis of innovation in terms of humans’ exceptional capacity for imagination and high-level abstraction. He provides an engaging account of recent advances in neuroscience that have shed light on the neural underpinnings of these profoundly important abilities. Jung examines key discoveries concerning the hippocampus and neural c...
