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Goodthinking
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Qualitative Market Research
This book opens the black box of qualitative market research and reveals the inner workings of the qualitative process. The influence of group dynamics on the data itself, the significance of body language in the interaction between researcher and respondent and the application of techniques to discover the private world of the individual are all exposed. So too, is the least visible part of all research projects - the interpretation of content given the fact that people often 'don't say what they mean' and 'don't mean what they say'. This book brings together a detailed overview of procedures and techniques in contemporary qualitative market research. These evolving techniques are making qualitative research increasingly influential. A clear understanding of their strengths and weaknesses is therefore vital to anyone involved in research - whether market, industrial, social, governmental or medical.
Mill Girls and Strangers
In the nineteenth-century mill towns of Preston, England; Lowell, Massachusetts; and Paisley, Scotland, there were specific demands for migrant and female labor, and potential employers provided the necessary respectable conditions in order to attract them. Using individual accounts, this innovative and comparative study examines the migrants' lives by addressing their reasons for migration, their relationship to their families, the roles they played in the cities to which they moved, and the dangers they met as a result of their youth, gender, and separation from family. Gordon details both the similarities and differences in the women's migration experiences, and somewhat surprisingly concludes that they became financially independent, rather than primarily contributors to a family economy.
Wendy
Wendy doesn't want to be just any old chicken. She wants ADVENTURE. She wants EXCITEMENT. She wants TO BE A STAR! And then a travelling circus comes to town . . . 'This chicken is destined for great things!' The Pecking Order Post
Brand New Brand Thinking
The way that the advertising industry operates has changed greatly in recent years. This volume seeks to pull together these new ideas - with suggestions on what to do in practical terms - into one "compilation" volume. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration. In an age of information overload, the aim of the work is to provide a short-cut to the thinking and encourage the reader to rethink their basic assumptions on branding and advertising. Topics covered include: learning to live without the brand; letting brands speak for themselves; the company brand; brand communication beyond customers; brand strategy versus brand tactics; time to let go; brands on the brain; creative thinking with discipline; techniques for creative brand thinking; adios to the plan; and lest we forget.
Authoritarianism
Across the Euro-Atlantic world, political leaders have been mobilizing their bases with nativism, racism, xenophobia, and paeans to “traditional values,” in brazen bids for electoral support. How are we to understand this move to the mainstream of political policies and platforms that lurked only on the far fringes through most of the postwar era? Does it herald a new wave of authoritarianism? Is liberal democracy itself in crisis? In this volume, three distinguished scholars draw on critical theory to address our current predicament. Wendy Brown, Peter E. Gordon, and Max Pensky share a conviction that critical theory retains the power to illuminate the forces producing the current polit...
What’s Wrong with Copying?
Abraham Drassinower presents a new way to balance the needs of creators and users of authored works. Disentangling copyright theory from its focus on the economic value of a work as a commodity, he views a work instead as a communicative act. Infringement, according to this perspective, is an unauthorized appropriation of another’s speech.
Justifying Intellectual Property
Why should a property interest exist in an intangible item? In recent years, arguments over intellectual property have often divided proponents—who emphasize the importance of providing incentives for producers of creative works— from skeptics who emphasize the need for free and open access to knowledge. In a wide-ranging and ambitious analysis, Robert P. Merges establishes a sophisticated rationale for the most vital form of modern property: IP rights. His insightful new book answers the many critics who contend that these rights are inefficient, unfair, and theoretically incoherent. But Merges’ vigorous defense of IP is also a call for appropriate legal constraints and boundaries: IP...
Sweet Home
'A gripping, wonderfully understated book that oozes humanity, emotion and humour.' Guardian Winner of the 2020 Butler Literary Award Shortlisted for the Edge Hill Prize 2019 Shortlisted for the Republic of Consciousness Prize 2019 Longlisted for the Gordon Burn Prize and the Sunday Times Audible Short Story Award 2019 ‘Wendy Erskine’s first collection, Sweet Home . . . is every bit as good as her early stories in the always astute Stinging Fly magazine promised.’ Jon McGregor, New Statesman Set in the author’s native Belfast, the ten stories in Sweet Home lay bare the heartbreak and quiet tragedies that run under the surface of everyday lives. A lonely woman is fascinated by her niq...
