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Economics
This text is distinguished by a superior writing style that draws upon common experiences to introduce economic concepts, making economic theory easily accessible, interesting, and understandable. Case Studies and numerous examples take advantage of reader's intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making it less distracting and more useful for students. A fully integrated Internet strategy sets this text apart by including relevant Web addresses and exercises directly in the text and on a dedicated Web page. These Internet materials complement the real-world focus of this text, encouraging students to explore and apply extensions of the chapter material to real economic events and data. Also available in macro and micro paperback splits.
Aise Macroeconomics 8e
This textbook draws upon common student experiences to introduce economic concepts. Case studies and numerous examples take advantage of students' intuitive knowledge of economics.
Microeconomics
This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making them less distracting and more useful for students. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including a complimentary student subscription offer, as well as in-text pedagogy to help students learn to analyze the latest economic events as reported in the Journal.
Economic Principles
McEachern “teaches by example.” It is the text that uses examples and illustrations that students will recognize when they show up for class the first day because they already have at least 17 years of personal experience with economic choices, institutions, and events. Taking a “just-in-time” approach by introducing material just as it is needed to develop an argument, ECONOMIC PRINCIPLES: A CONTEMPORARY INTRODUCTION, 9e, International Edition truly leads by example. In a decidedly user-friendly tone, McEachern assumes that students are already intuitively familiar with many economic concepts through their own life experiences. These life experiences are then explained to students as economic concepts with clear and interesting exposition, relevant case studies, and a clean, focused design. The text’s major applications take the form of Case Studies that are meant to be read and therefore are integrated into the flow of each chapter. With this ninth edition, the book’s well-crafted approach is enhanced with resources--such as Aplia and CourseMate--that will help your students improve their understanding and help you streamline tasks and save valuable time.
Macroeconomic Principles
MACROECONOMIC PRINCIPLES: A CONTEMPORARY INTRODUCTION, 9e, International Edition uses familiar real-life concepts, a clear writing style, fascinating case studies, and thorough coverage of the recent economic crisis to give you an accessible introduction to economics.
Macroeconomics
This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. Case Studies and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making it less distracting and more useful for students. A fully integrated and sensible Internet strategy sets this text apart by tying numerous in-text features to learning enhancements and extensions on a dedicated Web site. This Fifth Edition makes unique use of THE WALL STREET JOURNAL by including resources and exercises utilizing that periodical to help students learn to analyze the latest economic events. McEachern is also available in micro split and both micro/macro are in the principles text.
Microeconomics
"Offers a broad, non-threatening approach to the core principles of microeconomics." - cover.
Microeconomics
This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making it less distracting and more useful for students. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including a complimentary student subscription offer, as well as in-text pedagogy to help students learn to analyze the latest economic events as reported in the Journal. Split volume available for the one-term principles of macroeconomics course, as well as a principles volume (Macro/Micro) for the two-term Principles of Economics course.
