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Value Creation
Why do some companies exhibit long-term financial growth while their competitors show erratic or declining performance? Value Creation: The Power of Brand Equity is a framework for success that empowers CEOs, CFOs, CMOs, investors, and other stakeholders to better understand and manage their firma s most valuable asseta their brands. Everyone who reads this book will develop a much deeper understanding of brands and brand equity, how they create meaning and value, and how they can be leveraged to improve long term financial performance. When a firma s values are in alignment with their branda s promise, value is created in the form of brand equity, and that brand equity can be leveraged to d...
The Balkans, 1804-1999
A survey of two centuries of history, by Britain's commentator on the Balkans, Misha Glenny. It offers general readers a single narrative that explains the background to the terrible events on their television screens and provides insights into the roots of the region's reputation for violence. It also explores the origins of modern Serbia, Croatia, Bosnia, Greece, Bulgaria and Albania.
Redefining Equality
These essays present an array of views about the meaning of equality and provide perspectives on the on-going debates about it. The collection presents a range of opinions and insights that speak to America's ability to define and deal with the politics of equality.
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