Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Under Technology's Thumb
From the introduction: "Standing at the threshold of modern times, Francis Bacon saw in experimental science and technological innovation the keys to humanity's future. Human history to that point, he thought, was an endlessly repeated cycle of despair and false hopes. The false hopes were fed by the old illusion that a few cheap tricks and the right magical formulas would unlock nature's treasury where unlimited wealth and power lay. The despair arose from humanity's seeming inability to escape from subjection to the natural forces that periodically visited famine, disease, pestilence, and destruction upon it."
Domination of Nature
A revision of the author's thesis, University of California, San Diego. Bibliography: p. 223-231.
Social Communication in Advertising
Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Risk and Responsibility
Controversies over how to manage health and environmental risks are among the most bitter disagreements in contemporary society. Trying to determine what is in the public interest is at the heart of these disagreements, but the core concerns of major sectors industry, governments, and voluntary associations are also at stake. In Canada and elsewhere, defusing the controversies and finding solutions acceptable to all parties have met with little success. Risk and Responsibility attempts to explain why this is so and what might be done about it.
Limits to Satisfaction
At a time when the supply of resources is a problem, William Leiss analyses demand and consumption. Why do we need so much? Does the ability to choose from such a wide range of commodities give us more satisfaction? Why do we accept being pushed into buying products about which we know little because they promise to give us a particular characteristic - freshness, happiness, sex appeal?
Social Communication in Advertising
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
Mad Cows and Mother's Milk, Second Edition
The first case study deals with the mad cow fiasco of 1996, one of the most expensive and tragic examples of poor risk management in the last twenty-five years. For ten years the British government failed to acknowledge the possibility of a link between mad cow disease and Creuzfeldt-Jakob disease, the human equivalent, until increased scientific evidence and public pressure forced them to take action, resulting in the slaughter of more than one million cattle. The second study looks at what is commonly known as hamburger disease, caused by a virulent form of the E. coli bacterium, which has struck thousands and killed over thirty people in the last few years. Despite its widespread effects,...
The Business of Media
The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.
The Essential Marcuse
The Essential Marcuse provides an overview of Herbert Marcuse's political and philosophical writing over four decades, with excerpts from his major books as well as essays from various academic journals. The most influential radical philosopher of the 1960s, Marcuse's writings are noteworthy for their uncompromising opposition to both capitalism and communism. His words are as relevant to today's society as they were at the time they were written.
Nature's Experts
Annotation Explores the contributions and challenges presented when scientific authority enters the realm of environmental affairs. Practical examples and case studies illustrate that science must be relevant, credible, and democratic.
