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Describes the early life of William Wrigley, the businessman whose use of premiums in marketing made him a leader in the chewing gum business, explains how he built his company, and discusses his later life and ownership of the Chicago Cubs.
Includes information, such as benefit plans, stock plans, salaries, hiring and recruiting plans, training and corporate culture, growth, facilities, research and development, fax numbers, toll-free numbers and Internet addresses of companies that hire in America. This almanac provides a job market trends analysis.
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Beginning with a history of gum, "Formulation and production of chewing and bubble gum" deals with gum formulations, shelf-life, mouthfeel, gumbase, bulk sweeteners, polyols, high-intensity sweeteners, flavourings, manufacturing techniques and panning.
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