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Springer Handbook of Metrology and Testing
This Springer Handbook of Metrology and Testing presents the principles of Metrology – the science of measurement – and the methods and techniques of Testing – determining the characteristics of a given product – as they apply to chemical and microstructural analysis, and to the measurement and testing of materials properties and performance, including modelling and simulation. The principal motivation for this Handbook stems from the increasing demands of technology for measurement results that can be used globally. Measurements within a local laboratory or manufacturing facility must be able to be reproduced accurately anywhere in the world. The book integrates knowledge from basic sciences and engineering disciplines, compiled by experts from internationally known metrology and testing institutions, and academe, as well as from industry, and conformity-assessment and accreditation bodies. The Commission of the European Union has expressed this as there is no science without measurements, no quality without testing, and no global markets without standards.
Cultural Linguistics and Critical Discourse Studies
The present volume explores the meeting ground between Critical Discourse Studies and Cultural Linguistics. The contributions investigate culture-specific conceptualisations, ways of framing and conceptual metaphors in political discourse, as well as cultural models, cultural stereotypes and stereotyping. The individual authors use quantitative (e.g. corpus-based approaches) and/or qualitative methods. They address a range of contexts, e.g. Europe, the US, Japan, West Africa, and a variety of topics, e.g. migration, presidential elections, identity, food culture, concepts of health. The papers included in this volume show that ideologies, the key concern of Critical Discourse Studies, cannot be analysed independently of cultural conceptualisations. In a complementary, dialectic fashion, cultural conceptualisation, the central concern of Cultural Linguistics, have ideological implications, sometimes subtle, sometimes very straightforward. The present volume thus illustrates that travelling on this meeting ground is a natural and fruitful endeavour for both approaches.
Hegemony, Discourse, and Political Strategy
Hegemony, Discourse, and Political Strategy revisits a question that has long fascinated socialists, progressives, democrats, Greens, and Marxists – how do left-wing forces win at politics? Thirty-five years ago, Ernesto Laclau and Chantal Mouffe tackled this puzzle in ground-breaking fashion, by drawing on a signature blend of linguistics, Marxist theory, and poststructuralism that came to be known as post-Marxist Discourse Theory (PDT). This book takes up the legacy of Laclau and Mouffe, and elaborates PDT into a full-fledged theory of political strategy for the first time. It argues that post-Marxism provides the foundations for a form of discourse analysis that can explain how political strategies play out as well as why they fail or succeed. Its empirical potential to illuminate the dynamics of hegemonic struggles is demonstrated through a case study focusing on the contestation and politicization of EU trade policy in the European Parliament.
Conspiracy Theory Discourses
Conspiracy Theory Discourses addresses a crucial phenomenon in the current political and communicative context: conspiracy theories. The social impact of conspiracy theories is wide-ranging and their influence on the political life of many nations is increasing. Conspiracy Theory Discourses bridges an important gap by bringing discourse-based insights to existing knowledge about conspiracy theories, which has so far developed in research areas other than Linguistics and Discourse Studies. The chapters in this volume call attention to conspiracist discourses as deeply ingrained ways to interpret reality and construct social identities. They are based on multiple, partly overlapping analytical frameworks, including Critical Discourse Analysis, rhetoric, metaphor studies, multimodality, and corpus-based, quali-quantitative approaches. These approaches are an entry point to further explore the environments which enable the proliferation of conspiracy theories, and the paramount role of discourse in furthering conspiracist interpretations of reality.
Pragmatics of Social Media
This handbook provides a comprehensive overview of the pragmatics of social media, i.e. of digitally mediated and Internet-based platforms which are interactively used to share and edit self- and other-generated textual and audio-visual messages. Its five parts offer state-of-the-art reviews and critical evaluations in the light of on-going developments: Part I The Nature of Social Media sets up the conceptual groundwork as it explores key concept such as social media, participation, privacy/publicness. Part II Social Media Platforms focuses on the pragmatics of single platforms such as YouTube, Facebook. Part III Social Media and Discourse covers the micro-and macro-level organization of social media discourse, while Part IV Social Media and Identity reveals the multifarious ways in which users collectively (re-)construct aspects of their identities. Part V Social Media and Functions/Speech Acts surveys pragmatic studies on speech act functions such as disagreeing, complimenting, requesting. Each contribution provides a state-of-the-art review together with a critical evaluation of the existing research.
