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Writing for the Reader's Brain
  • Language: en

Writing for the Reader's Brain

What makes one sentence easy to read and another a slog that demands re-reading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology and psycholinguistics, this book provides a practical, how-to guide on how to write for your reader. It introduces the five 'Cs' of writing - clarity, continuity, coherence, concision, and cadence - and demonstrates how to use these to bring your writing to life. It also shows you how to do all this whilst also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the tools they need to master everything from an email to a research project. If you believe good writers are simply born that way, Writing for the Reader's Brain will change your mind - and, quite possibly, your life.

The Reader's Brain
  • Language: en
  • Pages: 229

The Reader's Brain

Drawing upon cutting-edge neuroscience research, this unique writing guide provides easy-to-follow principles for writing effectively and efficiently.

The End of Books--or Books Without End?
  • Language: en
  • Pages: 220

The End of Books--or Books Without End?

An exploration of the possibilities of hypertext fiction as art form and entertainment

Essentials of the Theory of Fiction
  • Language: en
  • Pages: 521

Essentials of the Theory of Fiction

What accounts for the power of stories to both entertain and illuminate? This question has long compelled the attention of storytellers and students of literature alike, and over the past several decades it has opened up broader dialogues about the nature of culture and interpretation. This third edition of the bestselling Essentials of the Theory of Fiction provides a comprehensive view of the theory of fiction from the nineteenth century through modernism and postmodernism to the present. It offers a sample of major theories of fictional technique while emphasizing recent developments in literary criticism. The essays cover a variety of topics, including voice, point of view, narration, se...

The Biomedical Writer
  • Language: en
  • Pages: 217

The Biomedical Writer

Co-authored by a leading ophthalmology researcher and a professor with fifteen years of experience teaching writing in the biomedical sciences, The Biomedical Writer addresses ways to use psychology and neuroscience to equip researchers and clinicians with an understanding of how effects like priming, primacy, recency, framing, and apparent paradoxes can make or break your articles and grant proposals. The Biomedical Writer covers everything from making sentences readable, effective, and memorable to working with collaborators under unforgiving deadlines. Going far beyond the basic structure and content of manuscripts and proposals, this guide to writing in biomedicine also focuses on topics that include handling negative results and the most important and neglected step in submitting manuscripts to journals.

Hyper/Text/Theory
  • Language: en
  • Pages: 402

Hyper/Text/Theory

In his widely acclaimed book Hypertext George P. Landow described a radically new information technology and its relationship to the work of such literary theorists as Jacques Derrida and Roland Barthes. Now Landow has brought together a distinguished group of authorities to explore more fully the implications of hypertextual reading for contemporary literary theory. Among the contributors, Charles Ess uses the work of Jürgen Habermas and the Frankfurt School to examine hypertext's potential for true democratization. Stuart Moulthrop turns to Deleuze and Guattari as a point of departure for a study of the relation of hypertext and political power. Espen Aarseth places hypertext within a framework created by other forms of electronic textuality. David Kolb explores what hypertext implies for philosophy and philosophical discourse. Jane Yellowlees Douglas, Gunnar Liestol, and Mireille Rosello use contemporary theory to come to terms with hypertext narrative. Terrence Harpold investigates the hypertextual fiction of Michael Joyce. Drawing on Derrida, Lacan, and Wittgenstein, Gregory Ulmer offers an example of the new form of writing hypertextuality demands.

Digital Poetics
  • Language: en
  • Pages: 226

Digital Poetics

In Digital Poetics, Loss Glazier argues that the increase in computer technology and accessibility, specifically the World Wide Web, has created a new and viable place for the writing and dissemination of poetry. Glazier's work not only introduces the reader to the current state of electronic writing but also outlines the historical and technical contexts out of which electronic poetry has emerged and demonstrates some of the possibilities of the new medium. Glazier examines three principal forms of electronic textuality: hypertext, visual/kinetic text, and works in programmable media. He considers avantgarde poetics and its relationship to the on-line age, the relationship between web pages and book technology, and the way in which certain kinds of web constructions are in and of themselves a type of writing. With convincing alacrity, Glazier argues that the materiality of electronic writing has changed the idea of writing itself. He concludes that electronic space is the true home of poetry and, in the 20th century, has become the ultimate space of poesis. Digital Poetics will attract a readership of scholars and students interested in contemporary creative writing and the po

From Papyrus to Hypertext
  • Language: en
  • Pages: 210

From Papyrus to Hypertext

Reflections and predictions of technology's effect on reading and writing

Fictional Dialogue
  • Language: en
  • Pages: 226

Fictional Dialogue

Experimentation with the speech of characters has been hailed by Gérard Genette as “one of the main paths of emancipation in the modern novel.” Dialogue as a stylistic and narrative device is a key feature in the development of the novel as a genre, yet it is also a phenomenon little acknowledged or explored in the critical literature. Fictional Dialogue demonstrates the richness and versatility of dialogue as a narrative technique in twentieth- and twenty-first-century novels by focusing on extended extracts and sequences of utterances. It also examines how different versions of dialogue may help to normalize or idealize certain patterns and practices, thereby excluding alternative pos...

First Person
  • Language: en
  • Pages: 360

First Person

  • Type: Book
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  • Published: 2004
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  • Publisher: MIT Press

The relationship between story and game, and related questions of electronic writing and play, examined through a series of discussions among new media creators and theorists.