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The Reader's Brain
Drawing upon cutting-edge neuroscience research, this unique writing guide provides easy-to-follow principles for writing effectively and efficiently.
The End of Books--or Books Without End?
An exploration of the possibilities of hypertext fiction as art form and entertainment
The Biomedical Writer
Co-authored by a leading ophthalmology researcher and a professor with fifteen years of experience teaching writing in the biomedical sciences, The Biomedical Writer addresses ways to use psychology and neuroscience to equip researchers and clinicians with an understanding of how effects like priming, primacy, recency, framing, and apparent paradoxes can make or break your articles and grant proposals. The Biomedical Writer covers everything from making sentences readable, effective, and memorable to working with collaborators under unforgiving deadlines. Going far beyond the basic structure and content of manuscripts and proposals, this guide to writing in biomedicine also focuses on topics that include handling negative results and the most important and neglected step in submitting manuscripts to journals.
The Reader's Brain
Have you ever found yourself re-reading the same sentence four or five times and thought 'I should get more sleep'? Are you clueless as to why one paragraph just seems to 'flow' while you simply can't recall the contents of another? Guess what: you are not alone. Even the best writers fail to grasp why their writing works. The Reader's Brain is the first science-based guide to writing, employing cutting-edge research on how our minds process written language, to ensure your writing can be read quickly, assimilated easily, and recalled precisely - exactly what we need to transform anyone into a highly effective writer. Using the 5Cs - clarity, continuity, coherence, concision, and cadence - this book combines irreverent humour with easy-to-follow principles that will make readers perceive your sentences, paragraphs, and documents to be clear, concise, and effective.
Essentials of the Theory of Fiction
What accounts for the power of stories to both entertain and illuminate? This question has long compelled the attention of storytellers and students of literature alike, and over the past several decades it has opened up broader dialogues about the nature of culture and interpretation. This third edition of the bestselling Essentials of the Theory of Fiction provides a comprehensive view of the theory of fiction from the nineteenth century through modernism and postmodernism to the present. It offers a sample of major theories of fictional technique while emphasizing recent developments in literary criticism. The essays cover a variety of topics, including voice, point of view, narration, se...
Hyper/Text/Theory
In his widely acclaimed book Hypertext George P. Landow described a radically new information technology and its relationship to the work of such literary theorists as Jacques Derrida and Roland Barthes. Now Landow has brought together a distinguished group of authorities to explore more fully the implications of hypertextual reading for contemporary literary theory. Among the contributors, Charles Ess uses the work of Jürgen Habermas and the Frankfurt School to examine hypertext's potential for true democratization. Stuart Moulthrop turns to Deleuze and Guattari as a point of departure for a study of the relation of hypertext and political power. Espen Aarseth places hypertext within a framework created by other forms of electronic textuality. David Kolb explores what hypertext implies for philosophy and philosophical discourse. Jane Yellowlees Douglas, Gunnar Liestol, and Mireille Rosello use contemporary theory to come to terms with hypertext narrative. Terrence Harpold investigates the hypertextual fiction of Michael Joyce. Drawing on Derrida, Lacan, and Wittgenstein, Gregory Ulmer offers an example of the new form of writing hypertextuality demands.
Writing for the Reader's Brain
What makes one sentence easy to read and another a slog that demands re-reading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology and psycholinguistics, this book provides a practical, how-to guide on how to write for your reader. It introduces the five 'Cs' of writing - clarity, continuity, coherence, concision, and cadence - and demonstrates how to use these to bring your writing to life. It also shows you how to do all this whilst also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the tools they need to master everything from an email to a research project. If you believe good writers are simply born that way, Writing for the Reader's Brain will change your mind - and, quite possibly, your life.
From Papyrus to Hypertext
Reflections and predictions of technology's effect on reading and writing
Ultimate Guide to Business Writing
The Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document. Written clearly in an engaging voice, it explains in depth the whole process: from determining objectives to establishing readers’ needs, conducting research, outlining, and designing a template; to writing the first draft; to editing for meaning, accuracy, concision, style and emotional impact; to creating glossaries and indices; to proofreading and working with reviewers. The book also explains how to exploit the psychology of perception and motivation, collaborate effectively with business colleagues, manage documents holistically across an organisation, and deal with the other...
Silicon Literacies
Electronic communication is radically altering literacy practices. Silicon Literacies unravels the key features of the new communication order to explore the social, cultural and educational impact of silicon literacy practices. Written by leading international scholars from a range of disciplines, the essays in this collection examine the implications of text produced on a keyboard, visible on a screen and transmitted through a global network of computers. The book covers topics as diverse as role-playing in computer games, the use of graphic symbols in on-screen texts and Internet degree programmes to reveal that being literate is to do with understanding how different modalities combine to create meaning. Recognizing that reading and writing are only part of what people have to learn to be literate, the contributors enhance our understanding of the ways in which the use of new technologies influence, shape and sometimes transform literacy practices.
