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Tourist Distractions
In Tourist Distractions Youngmin Choe uses hallyu (Korean-wave) cinema as a lens to examine the relationships among tourism and travel, economics, politics, and history in contemporary East Asia. Focusing on films born of transnational collaboration and its networks, Choe shows how the integration of the tourist imaginary into hallyu cinema points to the region's evolving transnational politics and the ways Korea negotiates its colonial and Cold War past with East Asia's neoliberal present. Hallyu cinema's popularity has inspired scores of international tourists to visit hallyu movie sets, filming sites, and theme parks. This tourism helps ease regional political differences; reimagine South...
The Proletarian Wave
"Socialist doctrines had an important influence on Korean writers and intellectuals of the early twentieth century. From the 1910s through the 1940s, a veritable wave of anarchist, Marxist, nationalist, and feminist leftist groups swept the cultural scene with differing agendas as well as shared demands for equality and social justice. In The Proletarian Wave, Sunyoung Park reconstructs the complex mosaic of colonial leftist culture by focusing on literature as its most fertile and enduring expression. The book combines a general overview of the literary left with the intellectual portraits of four writers whose works exemplify the stylistic range and colonial inflection of socialist culture...
The Cambridge Companion to K-Pop
Probes the complexities of this vibrant global phenomenon, its infrastructure, idols, dance practices, and transnational community building.
Mediating Gender in Post-Authoritarian South Korea
Mediating Gender in Post-Authoritarian South Korea focuses on the relationship between media representation and gender politics in South Korea. Its chapters feature notable voices of South Korea’s burgeoning sphere of gender critique enabled by social media, doing what no other academic volume has yet accomplished in the sphere of Anglophone studies on this topic. Seeking to interrogate the role of popular media in establishing and shaping gendered common sense, this volume fosters cross-disciplinary conversations linked by the central thesis that gender discourse and representation are central to the politics, aesthetics, and economics of contemporary South Korea. In the post-authoritaria...
Asia on Tour
Examining domestic and intra-regional tourism, the book reveals how improvements in infrastructures, ever increasing disposable incomes, liberalized economies, the inter-connectivities of globalization and the lowering of borders, both physical and political, are now enabling millions of Asians to travel as tourists.
Branding Japanese Food
Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At the center of the narrative is the 2013 inscription of “Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year” on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. The authors challenge the very definition of washoku as it was presented in the UNESCO nomination, and expose the multitude of contradictions and falsehoods used in the promotion of Japanese cuisine as part of the nation-branding agenda. Cwiertka and Yasuhara argue further that the manipulation of historical facts in the case of washoku is a...
South Korean Popular Culture in the Global Context
This book explores the recent landscape of Korean popular culture, including celebrity diplomacy, political activism, and inter-Korean relations in the era of ‘ontact’, with a special focus on K-pop and K-drama. Utilising the interdisciplinary approach, along with theoretical accounts, it redefines popular culture and its true power – beyond soft power – including discussions of how the pandemic and the use of online platforms have coincidently or effectively influenced recent phenomena surrounding Korean popular culture. It reveals both the possibilities and pitfalls of Hallyu diplomacy and the UN’s celebrity diplomacy more broadly, and highlights how, through the mobilisation of ...
From Factory Girls to K-Pop Idol Girls
Focusing on female idols’ proliferation in the South Korean popular music (K-pop) industry since the late 1990s, Gooyong Kim critically analyzes structural conditions of possibilities in contemporary popular music from production to consumption. Kim contextualizes the success of K-pop within Korea’s development trajectories, scrutinizing how a formula of developments from the country’ rapid industrial modernization (1960s-1980s) was updated and re-applied in the K-pop industry when the state had to implement a series of neoliberal reformations mandated by the IMF. To that end, applying Michel Foucault’s discussion on governmentality, a biopolitical dimension of neoliberalism, Kim arg...
Millennial North Korea
North Korea may be known as the world's most secluded society, but it too has witnessed the rapid rise of new media technologies in the new millennium, including the introduction of a 3G cell phone network in 2008. In 2009, there were only 70,000 cell phones in North Korea. That number has grown tremendously in just over a decade, with over 7 million registered as of 2022. This expansion took place amid extreme economic hardship and the ensuing possibilities of destabilization. Against this social and political backdrop, Millennial North Korea traces how the rapidly expanding media networks in North Korea impact their millennial generation, especially their perspective on the outside world. ...
Pop Empires
At the start of the twenty-first century challenges to the global hegemony of U.S. culture are more apparent than ever. Two of the contenders vying for the hearts, minds, bandwidths, and pocketbooks of the world’s consumers of culture (principally, popular culture) are India and South Korea. “Bollywood” and “Hallyu” are increasingly competing with “Hollywood”—either replacing it or filling a void in places where it never held sway. This critical multidisciplinary anthology places the mediascapes of India (the site of Bollywood), South Korea (fountainhead of Hallyu, aka the Korean Wave), and the United States (the site of Hollywood) in comparative dialogue to explore the trans...
