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Export Savvy
Exporting is a dynamic area of commerce that is often misunderstood. However, it takes know-how to gain a profit. Export Savvy: From Basics to Strategy explains export management in its full context from the concepts of international trade to the key elements that influence and comprise its effectiveness. This understanding will help you make better decisions so you can maximize your potential in international markets. Export Savvy is a comprehensive book that fills in the gaps left by other books on this subject. While these books concentrate on the mundane tools and techniques of exporting, Export Savvy relates the export experience to the totality of the commercial experience. The “fore...
Globalization and Regionalization
Globalization and Regionalization: Strategies, Policies, and Their Economic Environment puts you on top of the world, with the big picture of global trade and rapid business internationalization at your feet. You’ll see how the two opposing market forces, globalization and regionalization, have created a new international trade environment. In addition, you’ll see how the recent upsurge in preferential trading arrangements, the new technologies adapted by firms, and the foreign direct investment (FDI) and trade policies of countries and blocs have combined to dramatically change how and why international business is conducted. Globalization and Regionalization is just what it s...
The Consumer . . . or Else!
Doing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultimate power . . . it now resides solely with the consumer. This valuable book describes what demassification of the consumer market means and will show you how—and why—businesses must adapt to succeed. Handy charts, tables, and illustrations make the information easy to understand, and fascinating sidebar quotations from well-known leaders of various industries—Sam Walton, Jack Welch, and man...
Economic Dynamics in Transitional Economies
Learn more about the transitional economies of Central and Eastern Europe! This book examines the economic dynamics of Central and Eastern European post-Communist countries. It illuminates the paths these countries are taking toward restructuring their markets, increasing international trade, and bettering their connections with the European Union and other countries. Beginning with a comparative analysis of the three P-governmentsPigouvian, Partizan, and Paternalisticand continuing with a discussion of the interrelated political and economic difficulties of transition, author Bruno Sergi proposes a surprising solution. Inspired by the Bruxelles consensus, he proposes that the European Commi...
Globalization of Business
Create a successful strategy for competition in the global marketplace!Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to become globally competitive in today's complex market. This essential guide offers you insight into issues every global businessperson needs to
When Economies Change Hands
Gain a comprehensive understanding of the development of entrepreneurship across Eastern Europe Throughout Eastern Europe, post-Communist countries transitioning to market-based economies are obtaining a variety of results due to diverse policy approaches. When Economies Change Hands evaluates the nature of entrepreneurship in this region, the consequences of central planning, the reasons for internal subsistence activity, and the emergence of the sex trade in Eastern Europe. The wealth of information in this resource is clearly presented and includes thought-provoking policy prescriptions for the future. It is challenging to predict the direction emerging markets will take, particularly whe...
The Global Enterprise
Practical insights on the role of the entrepreneur in the global business context Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they’ve been put through the toughest business modeling tests. The Global Enterprise examines how a healthy relationship between entrepreneurship and globalization can combine with new methods of knowledge creation to enhance economic development and build firm sustainability. This unique book takes a fresh and innovative approach to the practical aspects of international business, including economic cluster formation, network formation, market entry, public policy controls an...
Multinational Strategic Management
Build the skills needed to compete in the highly competitive global business environment! This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a distinctive international business perspective. The result is invaluable as a preparatory overview for novices and as a guidebook for business practitioners. Mixing basic management and leadership perspectives with a study of international business, Multinational Strategic Management takes a comprehensive approach to subj...
New Product Development
Keep ahead of your competitors! New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you’re in! This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you ...
Japan and China
Japan and China: The Meeting of Asia’s Two Economic Giants analyzes the new and changing relationship between the two nations and the rest of the world that may shape a new economic landscape for Asia in the 21st century. Managers and employees of multinational firms, as well as students interested in international business, will learn about the cultural ties between the two countries and how traditions have shaped management methods and work ethics. Understanding the cultures and traditions of each country will help you improve business relations with Japanese or Chinese firms. It will also help you compete with these firms in the international business arena. Japan and China: The Meeting...
