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Kotler On Marketing
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
Tourism Marketing
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.
Tourism Collaboration and Partnerships
The central importance of involving diverse stakeholders in effective sustainable tourism planning and management is increasingly recognised. Collaboration and partnerships are valuable ways of achieving this. Leading researchers and practitioners examine the processes, issues and politics involved in this new and fast growing field. Case studies are taken from Europe, the Americas, Australia and the Arctic.
Futures for the Third Millenium
This book celebrates the coming-of-age of futures studies and marks its emergence into the intellectual and applied mainstream. The result of over 10 years of work by a leading futures writer and critic of technology-based accounts 'progress', it considers the origins of the Western industrial world-view, the development of the modern futures tradition and both regressive and progressive uses of futures work.
Media Strategies for Marketing Places in Crisis
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried t...
The World Bank Participation Sourcebook
Presents case studies resulting from participation in the World Bank by developing countries such as Chad, Brazil, and Nigeria
Recommendations on Tourism Statistics
Adopted by the United Nations Statistical Commission, these recommendations assist governments and businesses involved in tourism in preparing appropriate policies and programmes. The recommendations help to establish clear standards for measuring tourism. Includes the Standard International Classification of Tourism Activities (SICTA).
