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Data-Driven Personalization
Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles of persuasion, behavioral economics and industry research, this book provides readers with an actionable blueprint for how to implement a customer-centric approach to marketing that will drive results. The book is broken into six parts that detail everything from what data is most valu...
Patty Lyons' Knitting Bag of Tricks
Do you wish your knitting was better and that you had an expert knitter by your side to help you when it goes wrong? Then this is the book for you. Patty Lyons is an expert in all things knitting related. She will help you solve all of your knitting problems—from edges that won’t behave to adjusting your yarn tension—with the 70+ hacks in Patty Lyons’ Knitting Bag of Tricks. Featuring dozens of brand new how-tos and the most popular tricks from author Patty Lyons’ beloved advice columns, this handy guide goes far beyond your typical knitting tips. Knitters of all levels will discover both why and how various techniques work, and improve both the look of their knitting and their com...
Business Model Shifts
Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights the opportunities that they present: The Services Shift: the move from products to services The Stakeholder Shift: the move from an exclusive shareholder orientation to creating value for all stakeholders,...
The Unstoppable Sales Machine
To say that selling in today's economy has changed would be an understatement. Today's buyers are spending less and less time with sales, preferring to do their research from afar. These shifts require today's sales professionals to apply a new system to maximize their selling potential. Prospecting, nurturing leads, converting new opportunities, and adding value all require different methods, resources, and skills than what was considered acceptable only a few short years ago. This comprehensive book on sales addresses the shifts that sales professionals and their organizations need to make to sell in today's economy. It provides insights and proven strategies for sales professionals, sales...
Gramma Nancy's Animal Hats (and Booties, Too!)
Everyone needs a hat! But why settle for just any old hat? Knit up the cutest little animal hats and booties, including a pair of elephants, a cheeky monkey, and an adorable bunny hat with matching paws. These fun and fabulous animal hats will delight new parents, and they're a snap to knit. Sized from newborn to 12 years old, the 19 projects in this book are designed to grow with kids and become their go-to favorite hats. All the hats and booties are both beginner-friendly and budget-friendly, using machine-washable acrylic yarn and time-tested knitting techniques for quick baby shower and children's gifts. Even if you're new to knitting, Gramma Nancy's Animal Hats (and Booties, Too!) provides encouraging words of advice and plenty of clever shortcuts. With Gramma Nancy's tried-and-true patterns, you'll find just the inspiration you need for your own knit-with-love creations.
商業模式轉型：獲利世代2 價值創新的6大途徑
暢銷經典《獲利世代》顧問團隊最新力作 拆解商業模式核心要素，掌握有效創造新價值的途徑 6大轉型趨力 ╳ 60個商業模式 ╳ 39個個案 洞悉蘋果、BMW、SpaceX、星巴克擁抱趨勢、轉型創新的歷程 發現超越肉類、要塞英雄、Kickstarter抓住機會、提供新價值的方法 你發現顧客變了嗎？你覺得現在穩定的獲利模式可以持續多久？ 為什麼新創企業總能夠發現機會？你有什麼方法可以打破思考框架？ 投入資源不斷創新，為什麼沒成效？創新如何有效產生新價值？ 顧客的需要與想要沒有改變，但是隨著科技與趨勢演進，滿足需求的方式...
Yarn Substitution Made Easy
Yarn fundamentals -- The substitution process -- Patterns for practicing.
Using Semiotics in Marketing
In what can seem a complex, abstract field, this book is an invaluably clear, practical resource on how to seize the tremendous opportunity that semiotics offers to better understand your consumers. Semiotics is big business. It is most famous for its unique ability to decode visual images and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what visual images mean. Semiotics sheds new light on consumers and the world they live in, stimulates creativity and innovation, guides brand strategy, and finds solutions to a plethora of marketing problems. Using Semiotics in Marketing will help marketers looking to launch new br...
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