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Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
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Clippings of Latin American political, social and economic news from various English language newspapers.
An American supermarket and a Mexican food bank, an Argentine newspaper and a solidarity network, a Chilean pharmacy chain and an elder care home: the authors analyze why and how such social partnering occurs and provide a compelling framework for identifying key levers that maximize value creation for participants and society.
Shows how Lefebvre's theory of space developed out of direct engagement with architecture, urbanism, and urban sociology.
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