Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Selling Yourself
Masyarakat Ekonomi ASEAN telah dimulai. Siapkah kita menghadapinya? Siap atau tidak, tak ada pilihan selain meningkatkan diri semaksimal mungkin agar mampu bersaing di dalamnya. Berbekal pengalaman 25 tahun mendorong kemajuan bangsa melalui berbagai pemikiran mutakhir, kami melaporkan apa yang sebenarnya terjadi dan bagaimana seharusnya kita bersikap. Dengan memiliki keberanian bertindak, berani gagal, dan berani beda, serta memiliki mental juara, kita akan mampu menjadi tuan rumah di negeri kita sendiri. Siapa pun Anda: pelaku UKM, karyawan, profesional, talent, ataupun PNS. Dapatkan caranya di buku ini. Buku yang ada di tangan Anda ini menjadi salah satu koleksi buah pemikiran terbaru MarkPlus, The Leading Professional Service Firm di Indonesia. [Mizan Publishing, Kaifa, Hermawan Kertajaya, Bisnis, Ekonomi, Muda, Indonesia]
Reimagining Operational Excellence
The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status quo, Reimagining Operational Excellence uses the new Omnihouse model, with world-class examples from Korea, India, Japan, Singapore, and China. This model puts the entrepreneurial and operational aspects of marketing at the center of the action. You’ll explore how to marry the twin capabilities of innovation and incremental improvement into a single, workable whole. You’ll also discover what it means to employ “technology for humanity” and to combine marketing and finance into an integrated, cooperative unit.
Entrepreneurial Marketing
An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of no...
Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia
This volume contains a collection of papers presented at The 4th International Conference on Applied Economics and Social Science (ICAESS) 2022, which was held on 5th October 2022, In Batam, Indonesia online. Batam is the city of Politeknik Negeri Batam, which organized ICAESS. This conference’s aim is to showcase research applications conducted by researchers. The research gap between academics and industries had become a significant challenge which is expected to be addressed during the conference. Our theme is "Responding the Era of Metaverse for Future Applied Technology". We have keynote speakers that delivering talks for the digital marketplace: Dr Hj Mohammad Nabil Almunawar, metave...
Marketing 4.0
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing su...
Marketing 6.0
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketing Generation Z and Generation Alpha and the technologies they use daily How to tap into metaverses and extended real...
Marketing 5.0
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics neces...
Planet OMNI: The New Yin Yang of Business
Berbagai perkembangan situasi terakhir—mulai dari teknologi yang mendisrupsi cara lama, situasi politik yang semakin tidak terduga, ekonomi yang diwarnai perang dagang, tren sosial yang sangat dinamis, sampai kondisi pasar yang tidak menentu—kian mengkhawatirkan banyak pihak. Semua fenomena ini sangat berbahaya bila disikapi dengan cara yang salah. Kita tidak lagi dapat mengandalkan satu pakem untuk menyelesaikan berbagai masalah, karena setiap pendekatan selalu memiliki kekurangan dan kelebihan. Kunci keberhasilan tidak lagi terletak pada bagaimana menerapkan satu cara sebaik mungkin, tapi bagaimana memadukan berbagai hal dengan porsi yang benar. Inilah yang disebut OMNI. Hanya dengan O...
Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.
