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The Long Tail Theory for Business
Find your niche and future-proof your business! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50 minutes you will be able to: - Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization - Identify the products in your portfolio that make up the 'head' and 'tail' sections of the long tail theory and use these findings to form your strategy - Learn about how you can increase future profitability using Chris Anderson's strategy of "selling less of more" ABOUT 50MINUTES.COM Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Game Theory
The art of thinking strategically This book is a practical and accessible guide to understanding and implementing game theory, providing you with the essential information and saving time. In 50 minutes you will be able to: • Quickly master the concept of strategic behavior and interactive decisions • Anticipate the actions of your opponents to react accordingly and maximize gains • Find the key to cooperating in order to reach collective goals ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
The Marketing Mix
Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Successful Decision-Making
Ready to take your career to the next level? Find out everything you need to know about making professional decisions with this practical guide. We are all faced with difficult professional decisions at some point, and how we deal with them can have a major impact on our careers. When the stakes are so high, it can be easy to feel overwhelmed and become paralysed by indecision, but this does not have to hold you back: there are many ways of identifying your priorities and using them to make choices with complete peace of mind. In 50 minutes you will be able to: • Understand the reasons for your indecision and take steps to overcome it • Identify the values that are important and meaningf...
Book Review: A Brief History of Time by Stephen Hawking
It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide. As its name suggests, A Brief History of Time sets out the history of our understanding of time and the universe around us. In this bestselling and highly influential book, Stephen Hawking seeks to explain how the universe works and find out where we came from and where we are going, in an accessible style that can be understood even by readers with no prior knowledge of the subject. This clarity and accessibility made A Brief History of Time a publishing phenomenon: it spent over two years on the New York Times bestseller list and has been trans...
The Industrial Revolution
Keen to learn but short on time? Get to grips with the history of the Industrial Revolution in next to no time with this concise guide. 50Minutes.com provides a clear and engaging analysis of the Industrial Revolution. In the second half of the 18th century, industrial production in Britain skyrocketed, resulting in profound economic and social changes. The technical developments responsible for this dizzying progress soon spread across Europe and the USA, changing the face of society in these countries. The Industrial Revolution shaped the modern world, and continues to have a major impact on our lives today. In just 50 minutes you will: • Learn about key figures in the Industrial Revolut...
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Achieving Professional Fulfilment
Ready to take your career to the next level? Find out everything you need to know about achieving professional fulfilment with this practical guide. Nowadays, we spend around half of our waking hours at work. This means that it is increasingly important to feel satisfied and fulfilled by our jobs, for the sake of our own wellbeing. This guide will give you all the tips and tricks you need to learn how to find or develop a rewarding role at work, which will have you leaving the office with a smile each day. In 50 minutes you will be able to: • Identify what is currently causing you unhappiness or discomfort at work and why • Analyse your own values and beliefs and determine if they match ...
Book Review: The Tipping Point by Malcolm Gladwell
It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide. The Tipping Point is a bestselling book by Malcolm Gladwell and explains how social phenomena come about and what triggers a social epidemic. Using case studies and experiments in social psychology, Gladwell presents the three aspects that he considers essential to create a social phenomenon; rare birds, adherence and context. It is when these three factors align that a situation will reach its 'tipping point'; the phenomenon will grow spontaneously and snowball into a social epidemic. Over 1.7 million copies of The Tipping Point have been sold t...
Book Review: Good to Great by Jim Collins
It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide. Taking a company from being good to being great is no mean feat, but luckily Collins has outlined some interesting concepts to help business owners take the next step towards greatness. From becoming a level 5 leader to improving your way of thinking and acting, Good to Great provides all the advice you need to help your organisation flourish and grow. The book has been translated into 32 languages and has featured on many bestseller lists, including those of the Wall Street Journal and the New York Times, for several months, proving the incredib...
