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Quantum Marketing
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizabl...
Biotechnology of Bioactive Compounds
Bioactive compounds play a central role in high-value product development in the chemical industry. Bioactive compounds have been identified from diverse sources and their therapeutic benefits, nutritional value and protective effects in human and animal healthcare have underpinned their application as pharmaceuticals and functional food ingredients. The orderly study of biologically active products and the exploration of potential biological activities of these secondary metabolites, including their clinical applications, standardization, quality control, mode of action and potential biomolecular interactions, has emerged as one of the most exciting developments in modern natural medicine. ...
Transformation of the Indian Armed Forces 2025
Transformation should lie at the heart of our new approach to defense. The development of transformational capabilities, processes, and force structures should be given strategic focus to meet the principal challenges under our defense strategy. India is already ceased with the necessity of transformation albeit without any documented national security guidelines or operating instructions, which are legislated or have the validation of at least the 'Cabinet Committee on Security'(CCS). In other words the first step would be to create a draft security strategy based on many assumptions, like the foreign policy or the cumulative emerging threat scenario as appreciated by the Defence Intelligen...
Hybrid Composites
Hybrid composites have exceptional features due to superior mechanical properties, fatigue/impact resistance, and balanced thermal distortion stability. This book covers the latest developments in the hybrid composite materials, processing, characterization, and modeling of materials behaviour. While covering the same, the book also provides insight on its applications in medical science.
Kashmiri
Kashmir boasts a language which challenges every field of linguistics. Kashmiri is spoken by approximately 3,000,000 people. Its syntax, similar to Germanic and other verb second languages, has raised many significant issues within current generative theories proposed by Chomsky and other prominent linguists.
An English-Indonesian Dictionary
Although intended primarily for Indonesian users, the dictionary will be helpful to speakers of English who wish to know the Indonesian equivalent of an English word or phrase.
