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Quantum Marketing
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizabl...
Biotechnology of Bioactive Compounds
Bioactive compounds play a central role in high-value product development in the chemical industry. Bioactive compounds have been identified from diverse sources and their therapeutic benefits, nutritional value and protective effects in human and animal healthcare have underpinned their application as pharmaceuticals and functional food ingredients. The orderly study of biologically active products and the exploration of potential biological activities of these secondary metabolites, including their clinical applications, standardization, quality control, mode of action and potential biomolecular interactions, has emerged as one of the most exciting developments in modern natural medicine. ...
Phytochemical Composition and Pharmacy of Medicinal Plants
This new 2-volume set offers a comprehensive review of more than 80 medicinal plant species, providing information on the bioactives and pharmacology of these beneficial plants. It describes the structures of the secondary metabolites found in these plants, the functions of these compounds in human and plant biology, and the biosynthesis of these compounds. Each chapter begins with a brief introduction about the species. The chapters then delve into the bioactive phytochemicals from the plant along with its chemical structure. The published literature on pharmacological activities on that species is comprehensively reviewed. A wide array of the biological activities and potential health benefits of the medicinal plant (which include antiviral, antimicrobial, antioxidant, anti-cancer, anti-inflammatory, and antidiabetic properties as well as protective effects on liver, kidney, heart and nervous system) are given. Phytochemical Composition and Pharmacy of Medicinal Plants aims to be valuable source book for scientists, researchers, industry professionals, faculty and students for the development of new and effective drugs from medicinal plants.
Hybrid Composites
Hybrid composites have exceptional features due to superior mechanical properties, fatigue/impact resistance, and balanced thermal distortion stability. This book covers the latest developments in the hybrid composite materials, processing, characterization, and modeling of materials behaviour. While covering the same, the book also provides insight on its applications in medical science.
Kashmiri
Kashmir boasts a language which challenges every field of linguistics. Kashmiri is spoken by approximately 3,000,000 people. Its syntax, similar to Germanic and other verb second languages, has raised many significant issues within current generative theories proposed by Chomsky and other prominent linguists.
An English-Indonesian Dictionary
Although intended primarily for Indonesian users, the dictionary will be helpful to speakers of English who wish to know the Indonesian equivalent of an English word or phrase.
