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Why ABM
Why ABM?: Policy Issues in the Missile Defense Controversy focuses on the problems of invention and deployment of defenses against anti-ballistic missiles (ABM). The book first discusses early, present, and future missile defense systems, including the efficiency of missile defense and the use of missiles in penetration aids and tactics. The deployment of ballistic missile defense (BMD) is explained. The text takes a look at the missile defense systems of the Soviet Union and their participation in the arms race. The reactions of the Soviet Union on the use of BMD and positions of Soviets and Americans on arms race issues are underscored. The selection reviews the implications of missile def...
A Practitioner's Guide to Account-Based Marketing
Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing, whereby important individual accounts are treated as markets in their own right. After all, many of the world's leading companies have annual revenues the size of some countries' GDP, so for the businesses that provide services and solutions to these companies, such key accounts truly do represent a global market. A Practitioner's Guide to Account-Based Marketing explores the development of account-based marketing (ABM) as a business practice, and outlines a clear, step-by-step process for read...
ABM Is B2B
Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is th...
The ABM Treaty
The current debate on the Anti-Ballistic Missile Treaty, a matter of considerable significance for East-West relations and international security, is examined by thirteen authors selected from the international community for their expertise. In the introduction, the three editors from the Stockholm International Peace Research Institute highlight the complexities of the problems involved and identify possible solutions. Ambassadors Gerard Smith and Vladimir Semenov, the two negotiators of the 1972 Treaty, give their views, and subsequent papers address the significance of the current US and Soviet interpretations of such issues as space-based defences. The 'grey areas' in the Treaty are highlighted, and the much neglected implications for the international community in general and the small nuclear powers and alliances in particular are presented.
The ABM Treaty
Among the measures employed to stabilize the strategic relationship between the East and West in the nuclear age, the 1972 Anti-Ballistic Missile (ABM) Treaty is of profound importance. This cooperative agreement to limit offensive and defensive strategic forces has recently been challenged by the allure of new technology, including the proposed Space-based Defense System. Coinciding with the third ABM Treaty Review Conference, this study by an international roster of renowned scholars and policymakers--including two negotiators of the 1972 Treaty--provides insight into the complexities of the issues involved and identifies possible solutions. Concise, timely, and well-balanced, this collection is an important contribution to the debates surrounding the future of international peace and security.
