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Why ABM
Why ABM?: Policy Issues in the Missile Defense Controversy focuses on the problems of invention and deployment of defenses against anti-ballistic missiles (ABM). The book first discusses early, present, and future missile defense systems, including the efficiency of missile defense and the use of missiles in penetration aids and tactics. The deployment of ballistic missile defense (BMD) is explained. The text takes a look at the missile defense systems of the Soviet Union and their participation in the arms race. The reactions of the Soviet Union on the use of BMD and positions of Soviets and Americans on arms race issues are underscored. The selection reviews the implications of missile def...
The ABM Treaty
The current debate on the Anti-Ballistic Missile Treaty, a matter of considerable significance for East-West relations and international security, is examined by thirteen authors selected from the international community for their expertise. In the introduction, the three editors from the Stockholm International Peace Research Institute highlight the complexities of the problems involved and identify possible solutions. Ambassadors Gerard Smith and Vladimir Semenov, the two negotiators of the 1972 Treaty, give their views, and subsequent papers address the significance of the current US and Soviet interpretations of such issues as space-based defences. The 'grey areas' in the Treaty are highlighted, and the much neglected implications for the international community in general and the small nuclear powers and alliances in particular are presented.
Total Customer Growth
“Rock Solid ABM Bible,” - Charles Cantu, founder of Rest Digital “TCG Will be the Next Acronym on Every Marketers Lips,” - Bob Abrahamson, chief marketing officer, pCare “This book is very well written and full of actionable insight. I especially appreciate the many free tools offered for download as part of the book purchase,” - Kelly McDermott, chief marketing officer, of Caregility “A fresh take on ABM. It’s the sort of book you can come back to frequently for how-to’s and ideas,” - Drew Neisser, Founder of CMO Huddles and award-winning author If you have read or considered great books like ABM is B2B by Sangram Vajre or A Practitioner’s Guide to Account-based Market...
Johnson, McNamara, and the Birth of SALT and the ABM Treaty 1963-1969
The purpose of this book is to examine the birth of bilateral strategic arms control between the United States and the Soviet Union during the Johnson Administration, from 1964 to 1969. It is about the time and the place of the birth of bilateral strategic arms control as it came about in the United States through the efforts of President Lyndon Johnson and Secretary of Defense Robert McNamara in the 1960s. This is the time of the birth of what quickly came to be known as SALT, or the Strategic Arms Limitation Talks. This inquiry firstly considers whether the move towards bilateral strategic arms control was institutional or personal. It then looks for the motivating factors: both theoretica...
Activity Based Management
This title was first published in 2001: Product and particularly customer profitability are black holes in most managers’ understanding of their business. Identifying customer revenue is easy but identifying what they cost - so we can understand whether or not they are profitable - is difficult. In a world in which competition, regulation and the increasing use of the Internet put ever greater pressure on margins it is vitally important to understand both product- and customer-profitability. Activity Based Management (ABM) enables you to do this. This book explains the power of using ABM to increase the profitability of your business. It provides step-by-step guidance on basic principles, ...
Strategic and Foreign Policy Implications of ABM Systems
Considers the national and international ramifications of U.S. ABM deployment, and its effects on SALT talks with the Soviet Union.
Activity-Based Management
"We believe the results of this work deliver up some valuable lessons for any company thinking about ABM, about to start ABM, or recovering from a failure with ABM. . . . We hope our views on the pitfalls that impede successful implementation of ABM help the reader and that by book's end, you'll be as convinced as we are that ABM can be a key weapon in today's international business arena."-from the Preface Now revised and expanded, Activity-Based Management covers the tools and techniques needed to implement ABM as smoothly as possible and use it to its maximum potential over the long-term. Along with revealing case studies from companies across industries, this comprehensive resource inclu...
