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Medical Textiles
This textbook aims to ensure that advances in medical textiles are addressed and that recent developments are able to be appreciated and understood not only by medical practitioners and healthcare personnel but also by textile scientists and technologists. The idea is to stimulate collaborative research and development in the field of medical textiles and to equip researchers with an understanding of the steps they need to take to ensure that their efforts, be they to develop new devices for implantation or items for external application, are carried out in such a way as to improve their effectiveness and enhance the prospects for their implementation. Attention is drawn to the need to impro...
Levine's Guide to SPSS for Analysis of Variance
Accompanying CD-ROM contains ... "all of the book's data sets as well as exercises for each chapter."--Page 4 of cover.
Eco-Friendly Textile Dyeing and Finishing
Years of human ignorance has diminished our natural resources and aged our planet. Now, people are making an effort to change the way they are treating the planet. Being more environmentally conscious about the impact materials used for fashion have on our planet is one-way designers can reduce waste and help enable a better world. By going eco-friendly can be less harmful to our natural resources. Not all fashion is following this eco-friendly trend, but more designers are embracing the trend toward eco-fashion than ever before. If the entire fashion industry became eco-friendly, it would make a huge difference for future generations because the fashion industry employs over a billion peopl...
An Evolutionary Theory of Economic Change
This book contains the most sustained and serious attack on mainstream, neoclassical economics in more than forty years. Nelson and Winter focus their critique on the basic question of how firms and industries change overtime. They marshal significant objections to the fundamental neoclassical assumptions of profit maximization and market equilibrium, which they find ineffective in the analysis of technological innovation and the dynamics of competition among firms. To replace these assumptions, they borrow from biology the concept of natural selection to construct a precise and detailed evolutionary theory of business behavior. They grant that films are motivated by profit and engage in sea...
Handbook of Workplace Diversity
Showcases the scope of international perspectives that exist on workplace diversity and defines this field. This book is a useful resource for students and academics of human resource management, organisational behaviour, organisational psychology and organisation studies.
Cases in Contemporary Strategy Analysis 2e
Cases for Contemporary Strategy Analysis has been developed to accompany Grant's best-selling strategic management text, but can also be used alongside other strategy texts. New, in-depth international cases. Can be used alongside the best-selling textbook Contemporary Strategy Analysis or as a stand alone text due to its broad view. Cases include Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, Amazon.Com and others.
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Cultural Diversity in Organizations
--Cultural Diversity in Organizations provides the most comprehensive base of knowledge yet assembled on the topic of cultural diversity. It captures the enormous complexity of the topic by examining diversity on three levels of analysis-individual, group, and organizational and addressing diversity from multiple perspectives-theory, research, and practice. Winner of the 1994 George R. Terry Book Award given by the National Academy of Management to "the book judged to have made the most outstanding contribution to the advancement of management knowle
Creating Powerful Brands
1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
Digital Marketing Excellence
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for r...
