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Customer Education
Today's software companies can't afford to be passive with their customers. As software moves to the web and becomes more consumerized, software companies can only grow if their current customers renew and grow over time. Otherwise those customers will leave, creating a "leaky bucket" of revenue.So, what are smart, innovative companies doing before they end up with severe churn problems? Forward-thinking companies invest in Customer Education early as a way to drive customer growth and maximize lifetime value in a scalable way. Over time, this function has the potential to differentiate a company in the market.Consider this book a survival guide to investing in a Customer Education function, including: -How to drive a Customer Education strategy across your customer lifecycle-Tips for creating killer content that will actually lead to customer performance-What tools to implement as part of your technology stack-Measurement strategies for improving your content and showing ROI-And more...
The New Customer Experience Management
A comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales service program focused on proactively addressing customers’ needs in a personalized way. For too long, companies have detached from customers after the moment of purchase and done post-sales service in a way that is reactive, generic, and not scalable. Empowered by the boom in data availability and analytics, future-ready companies will offer their customers proactive personalized post-sales service and reap tangible benefits, including higher customer satisfaction and retention and less negative word of mouth – leading to increased sales and customer lifetime value. As the...
The Customer Education Playbook
Deliver maximum value to customers and clients with this blueprint to customer success In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand. In this book, you’ll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You’ll also: Learn why you should prioritize customer learning and invest in customer training and education Discover how to create a detailed customer success and retention plan that emphasizes delivered value Determine how to implement a learning strategy that maximizes and scales lifetime customer value Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.
An Intellectual History of Cannibalism
Annotation Based on the research he undertook in rare book collections housed in Scotland, the United States, Finland, Iceland, Holland, Germany and Austria, the author presents a systematic history of cannabalism as reflected in the mirror of philosophy.
The Customer Success Professional's Handbook
The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer Success The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you’re no longer selling just a product. You’re selling an outcome. Customer Success Managers (CSM) are committed to capturing and delivering...
Aromatic and Medicinal Plants
This book covers interesting research topics and the use of natural resources for medical treatments in some severe diseases. The most important message is to have native foods which contain high amount of active compounds that can be used as a medicinal plant. Most pharmaceutical drugs were discovered from plants, and still ongoing research will have to predict such new active compounds as anti-diseases. I do believe this book will add significant knowledge to medical societies as well as can be used for postgraduate students.
Mineral and Thermal Groundwater Resources
Is it not generally believed that our town is a healthy place . . . a place highly com mended on this score both for the sick andfor the healthy? . . And then these Baths - the so-called 'artery' of the town, or the 'nerve centre' . . . Do you know what they are in reality, these great and splendid and glorious Baths that have cost so much money? . . A most serious danger to health! All that filth up in Melledal, where there's such an awful stench - it's all seeping into the pipes that lead to the pump-room! Henrik Ibsen, An Enemy of the People, 1882 Henrik Ibsen gave the 'truth about mineral water' more than 100 years ago in An Enemy of the People. His examples came not from the decadent ba...
Onboarding Matters
If you don't have a customer onboarding plan set up for your business, you're losing customers and burning future revenues. It's as simple as that. Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, Customer Success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. The reactive approach is a problem for your Customer Success teams, your revenues, and your customers. Customer onboarding matters. More than you may think. A successful customer onboarding program results in more satisfied customer and employees, hi...
Ion Exchange Technology I
Ion-exchange Technology I: Theory and Materials describes the theoretical principles of ion-exchange processes. More specifically, this volume focuses on the synthesis, characterization, and modelling of ion-exchange materials and their associated kinetics and equilibria. This title is a highly valuable source not only to postgraduate students and researchers but also to industrial R&D specialists in chemistry, chemical, and biochemical technology as well as to engineers and industrialists.
Cave and Karst Systems of Romania
This book focuses on Romania’s more than 12,000 caves, which developed in limestone (including thermal water caves), salt, gypsum, and occasionally in sandstone. It examines these caves and related topics in a format suitable for cavers, while also addressing a broad range of aspects useful for students and researchers. Since the Institute of Speleology was first established by Emil Racovita in 1920, a great deal of research has been conducted on all cave and karst types. As such, the book examines a variety of scientific fields, including karst geology, hydrogeology, biospeleology, paleoclimatology, mineralogy and archaeology.
