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Aesthetic Clinic Marketing in the Digital Age
Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.
Aesthetic Clinic Marketing in the Digital Age
"It's a brave new world. Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers to differentiate their clinics and stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Lewis shares her deep understanding of the challenges they face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user's guide written s...
Thinking Media Aesthetics
<I>Thinking Media Aesthetics. Media Studies, Film Studies and the Arts brings together contributions from different disciplines from both sides of the Atlantic and from several generations. The book investigates the field between media studies, film and the arts and attempts to consolidate the fruitful interaction we have witnessed between the disciplines during the last decade into a focused interdisciplinary program that combines theoretical argumentation with exemplification and analysis of individual artworks and media phenomena.
When the Machine Made Art
Considering how culturally indispensable digital technology is today, it is ironic that computer-generated art was attacked when it burst onto the scene in the early 1960s. In fact, no other twentieth-century art form has elicited such a negative and hostile response. When the Machine Made Art examines the cultural and critical response to computer art, or what we refer to today as digital art. Tracing the heated debates between art and science, the societal anxiety over nascent computer technology, and the myths and philosophies surrounding digital computation, Taylor is able to identify the destabilizing forces that shape and eventually fragment the computer art movement.
Rethinking Media Change
The essays in Rethinking Media Change center on a variety of media forms at moments of disruption and cultural transformation. The editors' introduction sketches an aesthetics of media transition—patterns of development and social dispersion that operate across eras, media forms, and cultures. The book includes case studies of such earlier media as the book, the phonograph, early cinema, and television. It also examines contemporary digital forms, exploring their promise and strangeness. A final section probes aspects of visual culture in such environments as the evolving museum, movie spectaculars, and "the virtual window." The contributors reject apocalyptic scenarios of media revolution, demonstrating instead that media transition is always a mix of tradition and innovation, an accretive process in which emerging and established systems interact, shift, and collude with one another.
Aesthetic Medicine
Aesthetic Medicine: Practicing for Success provides an overview of the tools necessary to successfully market and manage your aesthetic-related practice. This comprehensive guide is designed to help you set and realize attainable business goals in order to build a successful non-payor services practice or practice segment. Whereas medical education does not teach the value of brand, image, or understanding market factors to build and shape a practice, this guide does. It will help you define a plan best for you and your market and provides background, strategies, and cases to consider in defining your practice and building your business model.
Media Futures
This book deals with the connection between media and the future. It is about the imagination of futuristic media and what this says about the present, but it also shows how media are imagined as means to control the future. The book begins by describing different theories of the evolution of media and by exploring how this evolution is tied to expectations regarding the future. The authors discuss the theories of imagination and how the imagination of media futures operates. To do so, they analyse four concrete examples: the imaginations once related to interactive television and how they were performed in an important piece of media art; those on “ubiquitous computing,” which remain present today; those on three-dimensional, especially holographic, displays that are prevalent everywhere in cinema, and lastly the contemporary imaginations on quantum computing and how they have been enacted in science fiction. The book appeals to readers interested in the question of how our present imagines its technological futures.
Sight, Sound, Motion
Media aesthetics have gained prominence with the dramatic advances in the digital technology of video and electronic cinema. In this dynamic field, Herb Zettl's Sight Sound Motion/Applied Media Aesthetics, Fifth Edition is more applicable than ever. This new edition of Sight Sound Motion continues to be the most comprehensive book on the market, not only describing the major aesthetic image elements - light and color, space, time-motion, and sound - but also presenting in-depth coverage on the creative ways that they are used in television and film. Zettl's thorough coverage of aesthetic theory and the application of that theory place this contemporary and highly relevant text in a class by itself. Richly illustrated, this edition features strong visuals that often draw on traditional art forms, such as painting, sculpture, and dance.
Aesthetic Medicine
The practice of medicine is big business-unique in its blend of medicine, service, and retail sales. In today's competitive aesthetic market, providers of services must master the basic elements of running a business as well as develop a sound business model, respond to the challenges of a clinical practice, and meet their goals for building a thriving practice with satisfied, loyal patients. Whether you are starting an aesthetic practice or expanding your existing practice, you will find Marie Czenko Kuechel's book to be an indispensable resource that you refer to time and again! Marie Czenko Kuechel is the founder and president of Czenko Kuechel Consulting, Ltd., a firm providing consulting services to the industry and practitioners of aesthetic medicine. She has served the specialties and board-certified providers of plastic surgery and dermatology in patient education, media, and practice development since 1992.
Baudelaire's Media Aesthetics
Baudelaire's Media Aesthetics situates Charles Baudelaire in the midst of 19th-century media culture. It offers a thorough study of the role of newspapers, photography, and precinematic devices in Baudelaire's writings, while also discussing the cultural history of these media generally. The book reveals that Baudelaire was not merely inspired by the new media, but that he played with them, using them as frames of perception and ways of experiencing the world. His writings demonstrate how different media respond to one another and how the conventions of one medium can be paraphrased in another medium. Accordingly, Baudelaire's Media Aesthetics argues that Baudelaire should be seen merely as ...
