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Social and Sustainability Marketing
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the...
Puisi Sejarah (130 Puisi Terbaik Lomba Tingkat Nasional)
Alangkah baiknya sebagai generasi penerus bangsa kita senantiasa menghargai sejarah bangsa yang luar biasa ini. Mulai dari ujung barat hingga ujung timur bangsa ini tak luput dari sejarah yang luar biasa. Sejarah bukanlah sesuatu yang kuno. Justru dengan sejarah banyak pelajaran yang dapat kita ambil untuk perbaikan di masa yang akan datang. Oleh karena itu, dalam buku ini terhimpun karya puisi yang merekam kembali sebuah sejarah bangsa Indonesia. Besar harapan kami, dengan sekumpulan diksi-diksi yang terhimpun dalam buku ini akan membuat generasi di masa depan nanti tahu bahwa ada sejarah di masa lalu yang harus dijaga dan diteladani. Seperti kata Ir. Soekarno, JASMERAH. Jangan Sekali-kali Melupakan Sejarah.
Advances in Tourism, Technology and Systems
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Tempo
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Carbon Materials for Catalysis
This is the first comprehensive book covering all aspects of the use of carbonaceous materials in heterogeneous catalysis. It covers the preparation and characterization of carbon supports and carbon-supported catalysts; carbon surface chemistry in catalysis; the description of catalytic, photo-catalytic, or electro-catalytic reactions, including the development of new carbon materials such as carbon xerogels, aerogels, or carbon nanotubes; and new carbon-based materials in catalytic or adsorption processes. This is a premier reference for carbon, inorganic, and physical chemists, materials scientists and engineers, chemical engineers, and others.
Adsorption Analysis: Equilibria And Kinetics (With Cd Containing Computer Matlab Programs)
This book covers topics of equilibria and kinetics of adsorption in porous media. Fundamental equilibria and kinetics are dealt with for homogeneous as well as heterogeneous particles. Five chapters of the book deal with equilibria and eight chapters deal with kinetics. Single component as well as multicomponent systems are discussed. In kinetics analysis, we deal with the various mass transport processes and their interactions inside a porous particle. Conventional approaches as well as the new approach using Maxwell-Stefan equations are presented. Various methods to measure diffusivity, such as the Differential Adsorption Bed (DAB), the time lag, the diffusion cell, chromatography, and the batch adsorber methods are also covered by the book. It can be used by lecturers and engineers who wish to carry out research in adsorption. A number of programming codes written in MatLab language are included so that readers can use them directly to better understand the behavior of single and multicomponent adsorption systems.
Sustainability Marketing
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy...
