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Getting the Message Across
Because of their central position in people's lives, the mass media have unrivalled potential to inform and educate the general public. Yet in the response to HIV and AIDS, it is generally agreed that only a tiny fraction of that potential has been tapped. There are still millions of people who have never heard about AIDS and many more who harbor serious misconceptions about HIV infection. This study focuses on the challenges and opportunities in using the mass media in the response to AIDS and gives practical advice to those who wish to develop new projects.
The Circuit of Mass Communication
This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response
Media-mediated AIDS
Health communication scholars both in the US and abroad, explore media-related aspects of AIDS. The books consensus is that whether that media is print, electronic, and/or visual, they all lie at the heart of understanding the messages we have, or perhaps have not, received about AIDS.
Stopping AIDS
Stopping AIDS provides the first comparitive survey of the use of mass media campaigns in the areas of HIV/AIDS prevention and health promotion and the very different approaches adopted across Europe
Moral Threats and Dangerous Desires
Since 1981, AIDS has had an enormous impact upon the popular imagination. Few other diseases this century have been greeted with quite the same fear, loathing, and prejudice against those who develop it. The mass media, and in particular, the news media, have played a vital part in "making sense" of AIDS. This volume takes an interdisciplinary perspective, combining cultural studies, history of medicine, and contemporary social theory to examine AIDS reporting. There have been three major themes dominating coverage: the "gay-plague" dominant in the early 1980s, panic-stricken visions of the end of the world as AIDS was said to pose a threat to everyone, in the late 1980s; and a growing routi...
Communication Perspectives on HIV/AIDS for the 21st Century
Reflecting the current state of research into the communication aspects of HIV/AIDS, this volume explores AIDS-related communication scholarship, moving forward from the 1992 publication AIDS: A Communication Perspective. Editors Timothy Edgar, Seth M. Noar, and Vicki S. Freimuth have developed this up-to-date collection to focus on today’s key communication issues in the HIV/AIDS epidemic. Chapters herein examine the interplay of the messages individuals receive about AIDS at the public level as well as the messages exchanged between individuals at the interpersonal level. Acknowledging how the face of HIV/AIDS has changed since 1992, the volume promotes the perspective that an understand...
Representations of HIV and AIDS
What happened to the plague of HIV/AIDS that once seemed so threatening? Gabriele Griffin argues that the explosion of HIV/AIDS into highly visible cultural forms, from movies, theatre, activist interventions, and art from the late-1980s to the mid-1990s has been replaced by a retreat to artisitic invisibility. Griffin suggests that changes in the understanding of HIV/AIDS, the shift from “dying of the disease” to “living with it” in Western cultures, and a failure to grasp the full extent of the growth and impact of HIV/AIDS in a number of African and Asian countries has led to the “death” of the disease in the Western media.
