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Relationship Marketing in Professional Services
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Strategic Management and Online Selling
This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.
Fundamentals of Business Marketing Research
Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you a...
Resources, Technology and Strategy
Brings together considerations of the strategic relationship between technology and other resources, such as production capabilities, marketing prowess, finance and organisational culture.
HRM, Technical Workers and the Multinational Corporation
This book is the first major in-depth study of the impact of contemporary management practices on a rapidly expanding set of white-collar occupations, namely technical workers. It investigates whether HRM schemes such as employee appraisals and performance related pay have transformed technical work to such an extent that it can no longer be described as a 'service contract'. The book contains detailed examination of the nature of managerial control over employees who, by virtue of their committment, present their employers with problems that are often ignored by prescriptive models of HRM. The empirical evidence features case studies of matched pairs of hi-tech firms in the Irish Republic. The author examines recent debates about the nature of employment and the role of the multinational corporations within the so-called 'Celtic Tiger' Irish economy.
Network Embeddedness
This book systematizes the concepts of business relationships and network embeddedness, taking a new approach to internationalization, relevant for the global economy. It reflects the growing importance of network internationalization theory and explores the impact of embeddedness in domestic and foreign relationships on a company’s performance. The author questions the validity of the distinction between domestic and foreign activity of companies and demonstrates that in the B2B market, there are actually no exclusively domestic companies which are not directly or indirectly connected with foreign entities. Chapters cover both small to medium sized enterprises and large multinational corporations, presenting a qualitative analysis of over 400 companies including case studies from the IT and furniture industries. This informative study will provide useful insight for academics and students of business and management, international business and organization studies.
Critical Representations of Work and Organization in Popular Culture
This book challenges traditional organizational theory, looking to representations of work and organizations within popular culture and the ways in which these institutions have also been conceptualized and critiqued there. Through a series of essays, Rhodes and Westwood examine popular culture as a compelling and critical arena in which the complex and contradictory relations that people have with the organizations in which they work are played out. By articulating the knowledge in popular culture with that in theory, they provide new avenues for understanding work organizations as the dominant institutions in contemporary society. Rhodes and Westwood provide a critical review of how organizations are represented in various examples of contemporary popular culture. The book demonstrates how popular culture can be read as an embodiment of knowledge about organizations – often more compelling than those common to theory – and explores the critical potential of such knowledge and the way in which popular culture can reflect on the spirit of resistance, carnivalisation and rebellion.
Gender and the Public Sector
Drawing on sociology and social policy, this intriguing volume considers gender and professional identity from a variety of perspectives, including feminism and post-modernism.
Managing Technological Development
In this book, the story of how IKEA and its paper producers struggled to solve the problem of creating environmentally friendly paper constitutes the foundation of a discussion of technological development. Through a detailed analysis of the case-study, the authors demonstrate the necessity of including social, technological and economical factors when dealing with such issues. Focusing on the interactive aspects of commercial and technological development, they examine how new solutions are developed and shaped in relation to the different companies and organizations involved. They investigate resources in terms of how they are related and built into other resources through historical and contemporary interaction processes. Their overall emphasis is on dealing with the issue of how different, closely and distantly related companies and organizations are affected when resources are developed.
Organisational Learning in the Automotive Sector
This book considers the concepts of organisational learning and the learning organisation, and critically examines their take up within the context of four contemporary work organisations in the European automotive sector. Within this dynamic environment, the pursuit and implementation of approaches that encourage individuals to learn and challenge existing orthodoxy are now dominant on the management agenda. Changes to processes, structures, cultures and the employment relationship per se.
