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Creativity in Public Relations
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
Effective Personal Communication Skills for Public
To be a successful public relations practitioner one has to be a great communicator at all levels. This stimulating and original book shows PR people how to harness their personal powers of communication to enhance their personal brand and ensure that they get their message across. Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes. A term coined by Richard Dawkins, memes are contagious ideas that once communicated spread like a virus. Green shows how to achieve this in the context of PR communications.
New Physics for You
... for You is a popular series of textbooks ideal for the mixed-ability classroom. This Support Pack has been fully revised and updated with activities, ICT support, technician 'cards,' additional revision and assessment material including past paper questions and model answers. www.physicsforyou.co.uk
Electromagnetic Environments and Health in Buildings
Electromagnetic Environments and Health in Buildings brings together the work of an international group of specialists in this fragmented subject area. The book covers health effects of electromagnetic fields, emission standards and offers some
Electromagnetic Fields and Radiation
This reference explores the sources, characteristics, bioeffects, and health hazards of extremely low-frequency (ELF) fields and radio frequency radiation (RFR), analyzing current research as well as the latest epidemiological studies to assess potential risks associated with exposure and to develop effective safety guidelines. Compiles reports and investigations from four decades of study on the effect of nonionizing electromagnetic fields and radiation on human health Summarizing modern engineering approaches to control exposure, Electromagnetic Fields and Radiation discusses: EM interaction mechanisms in biological systems Explorations into the impact of EM fields on free radicals, cells,...
The History of the University of East Anglia, Norwich
The University of East Anglia at Norwich was one of a number of new universities founded in Britain in the 1960s in response to the need to increase the provision for higher education. Remarkable for its architecture, primarily by Denys Lasdun, and for its superb Sainsbury Art Collection, its history is a telling commentary on the opportunities and problems faced by British universities over the last forty years. The History of the University of East Anglia Norwich is a full account of UEA's foundation, growth and distinctive character. Michael Sanderson highlights both the university's successes and failures, at the same time painting a picture of life, teaching and research on the campus. By examining the real problems faced by a leading British university, he has provided an important contribution to British educational history.
Bio-social Issues in Health
Themes included are:¿Issues on Health and Disease Approaches¿Health and Health Care Systems: Socio-cultural and Ecological Dimension¿Nutrition, Human Growth and Development¿Health and Mental Illness¿Contemporary Issues in Tribal Health and Care of the AgedContributors are from ¿Academic and research institutions of various States and Union Territories¿Subject specialists from different fields such as ¿Anthropology¿Biochemistry¿Bio-medicine ¿Community medicine¿Demography ¿Geography¿Home science¿Indigenous System of Medicine¿Ayurveda ¿Microbiology ¿ Pediatrics¿Philosophy¿Psychiatry and Social Psychology¿Covers a variety of therapies ranging from traditional to modern therapy for curing illness and disease¿Research Papers have been reviewed by the subject specialists¿Useful for the academicians from the fields of anthropology, sociology, psychology, home science, medical professionals, social scientists, administrators, planners, NGOs, teachers and students of various disciplines, and the broad spectrum of scholars interested in the science of man.
Questions and Answers about Electric and Magnetic Fields (EMF) Associated with the Use of Electric Power
Provides information about Electric & Magnetic Fields (EMF) exposure in the workplace. Describes what researchers have learned (& have yet to learn) about EMFs & identifies come sources of EMFs in various industries. This information should help workers & employers understand the scientific basis for the concerns & the uncertainties about EMF exposure. Contents: EMF basics; human health studies; biological studies; summaries & opinions; ongoing research; your EMF environment; sources of additional information. Extensive references.
Popular Mechanics
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Alan Clarke
The British television director Alan Clarke is primarily associated with the visceral social realism of such works as his banned borstal play Scum, and his study of football hooliganism, The Firm. This book uncovers the full range of his work from the mythic fantasy of Penda’s Fen, to the radical short film on terrorism, Elephant. Dave Rolinson uses original research to examine the development of Clarke’s career from the theatre and the ‘studio system’ of provocative television play strands of the 1960s and 1970s, to the increasingly personal work of the 1980s, which established him as one of Britain’s greatest directors. 'Alan Clarke' examines techniques of television direction, and proposes new methodologies as it questions the critical neglect of directors in what is traditionally seen as a writer’s medium. It raises crucial issues in television studies, including aesthetics, authorship, censorship, the convergence of film and television, drama-documentary form, narrative and realism.
