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Discursos y ficciones publicitarias en la difusión de la radio en España
Los imaginarios publicitarios y los mundos virtuales que crean reflejan determinados cambios sociales y configuran los gustos de la población. El estudio llevado a cabo en esta obra está dedicado a los mecanismos promocionales y persuasivos, asentados en la semántica de la novedad, que acompañaron a la difusión de la radio en sus primeros años de expansión en España, periodo que comprende tanto la Dictadura primorriverista como la Segunda República, en el que se producen cambios significativos en los hábitos de consumo de los españoles. Durante ese tiempo se generaron diversos discursos que contribuyeron a la transformación de soportes con cables, válvulas, bobinas y cristales semiconductores, dominados por técnicos y aficionados, en receptores de ondas con diseños atractivos dedicados por primera vez al “entretenimiento total” en los hogares, convirtiendo la acción de escuchar diversos estilos musicales y programas informativos, culturales y divulgativos en una distracción doméstica y familiar.
Linguistic Semantics
This successor to Language, Meaning and Context provides an invaluable introduction to linguistic semantics.
Exile and Cultural Hegemony
After Francisco Franco's victory in the Spanish Civil War, a great many of the country's intellectuals went into exile in Mexico. During the three and a half decades of Francoist dictatorship, these exiles held that the Republic, not Francoism, represented the authentic culture of Spain. In this environment, as Sebastiaan Faber argues in Exile and Cultural Hegemony, the Spaniards' conception of their role as intellectuals changed markedly over time. The first study of its kind to place the exiles' ideological evolution in a broad historical context, Exile and Cultural Hegemony takes into account developments in both Spanish and Mexican politics from the early 1930s through the 1970s. Faber p...
How to Raise an American
Offering a real-world resource parents can use to teach their kids about the greatness of America's past, and the important role each individual plays in this democracy, this practical guide offers information parents can use to make patriotism part of their family's daily life.
The Paradox of Grammatical Change
Recent years have seen intense debates between formal (generative) and functional linguists, particularly with respect to the relation between grammar and usage. This debate is directly relevant to diachronic linguistics, where one and the same phenomenon of language change can be explained from various theoretical perspectives. In this, a close look at the divergent and/or convergent evolution of a richly documented language family such as Romance promises to be useful. The basic problem for any approach to language change is what Eugenio Coseriu has termed the paradox of change: if synchronically, languages can be viewed as perfectly running systems, then there is no reason why they should change in the first place. And yet, as everyone knows, languages are changing constantly. In nine case studies, a number of renowned scholars of Romance linguistics address the explanation of grammatical change either within a broadly generative or a functional framework.
Esbozo y Gramática de la Lengua Española de Emilio Alarcos
Los profesores Jesús Sánchez Lobato y Alberto Hernando García-Cervigón presentan, en este libro, una investigación rigurosa —y debidamente contextualizada— de dos proyectos de gramática académica del último tercio del siglo XX: el Esbozo (1973) y la Gramática de Alarcos Llorach (1994). Ambas obras han llenado un importante hueco existente hasta el presente, y, tras la publicación de la Nueva gramática (2009), han pasado a ocupar un lugar de primer orden en la historia de la gramática española. Con el fin de analizar con la mayor fidelidad los contenidos exclusivamente gramaticales —fijando con exactitud sus concomitancias y divergencias—, los autores de este trabajo toma...
The Regional Diversification of Latin 200 BC - AD 600
Classical Latin appears to be without regional dialects, yet Latin evolved in little more than a millennium into a variety of different languages. This book argues comprehensively that Latin in fact never lacked regional variations and examines the changing patterns and causes of this diversity throughout the Roman period.
