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This collection elaborates an innovative analytical framework for knowledge communication, bringing together insights from a range of professional settings to highlight how a cross-disciplinary approach can promote a new view of knowledge that emphasizes constructivist and cognitivist perspectives. The volume seeks to draw connections between different disciplines’ traditionally disparate studies of knowledge communication, defined here as the communication of domain knowledge between experts of the same discipline, experts of different disciplines, or non-experts with an interest in developing expert knowledge. Featuring work from scholars across linguistics, corporate communication, and ...
Title Page -- Copyright Page -- Dedication -- Contents -- List of Illustrations -- Acknowledgments -- Editor's Note -- Introduction -- 1. An Eyewitness Learns about Revolutionary Mexico: Transnational Impressions -- 2. The Path to Madero's Assassination: An Hour-by-Hour Account -- 3. Getting to Know the Dictator: Victoriano Huerta Governs -- 4. Toppling the Mad Tyrant: A Day-by-Day Account of an Ordeal -- 5. Whisking Huerta into European Exile: Bad Guys Don't Always Die -- Notes -- Additional Reading -- Index
Knowledge Communication as a research field emerges as a response to the communicative core challenges of the knowledge society. At ist center is the question of how to produce and transform specialized knowledge into interactions to gain value for this kind of knowledge. The field’s foundational concepts concern a transactional understanding of communication, an ideology of convergence between communicators and an appreciation of knowledge as construction. These stem from critical discussions of insights harvested from three parental disciplines: Language for Specific Purposes, Public Understanding of Science, and Knowledge Management. In their synthesis, these foundational concepts define Knowledge Communication as a means of strategic communication. In lieu of this, the research agenda of Knowledge Communication presents a novel prism through which to discern and investigate communicative core challenges of the knowledge society.
Ethics. Whether explicit or implicit, it plays a key role in our lives, guiding our decisions and shaping our view of what the world – including the world of business – is or ought to be like. This volume provides a thorough description of the language that is used to encode ethics, to deal with ethical issues, and to express ethical values in business and professional discourses. It explores the relationship between ethics and ethos in a variety of professional and corporate texts and genres, and investigates the role and positioning of ethics in today’s cultural environment, shedding light on how it is negotiated vis-à-vis other values in the pursuit of business and professional goals. Thanks to its rigorous linguistic approach, the analysis fills a significant gap in the burgeoning scholarship on ethics in discourse, laying the ground for a better understanding of what ethical pronouncements do, linguistically and pragmatically.
During the 20th century, two revolutions swept rural Mexico: the Mexican Revolution and the Green Revolution. In both, revolutionaries promised to address the problems of rural poverty and underdevelopment. The Mexican Revolution led to a significant agrarian reform and created the State and elite that governed Mexico since the 1920s. The Green Revolution helped increase Mexican agricultural production substantially, and in 1970 it won a Nobel Peace Prize for Norman Borlaug, who bred dwarf hybrid wheat. Mexican agronomists played significant roles in both revolutions, but neither revolution brought prosperity to peasant farmers. This book examines the history of Mexican agronomy and agronomi...
The forms and genres of academic communication have changed considerably over the past decades – from standardised ways of producing texts on/for paper to a (less?) standardised way of communication in Web 2.0. Published papers are now available to a greater number of readers, interaction among colleagues can take place in real time via written, audio or visual formats, and it has become much more comfortable for students as well as for those outside the scientific community to access academic information and to contact its authors. It seems, however, that many aspects of academic communication have not yet changed, and its participants – either in the „old“ or in the „new“ generation – are ill-equipped to work within the multimedia context. This volume, therefore, takes a look at academic communication in the multimedia environment, in order to throw light on how these processes are linked to new multimedia affordances, while at the same time encapsulating old genre conventions and participant interaction with the medium.
Mexico's relationship with the world during the 1930s is revealed as a fascinating series of calculated responses to domestic political changes and international economic shifts.
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Textwissen und Schreibbewusstsein sind zentrale Elemente von Schreibkompetenz, die zur Bewältigung komplexer Schreibaufgaben in Schulen, Universitäten und sprachnahen Berufen notwendig ist. Kompetente Schreiberinnen und Schreiber verfügen in der Regel über ein sprachliches Wissen in Bezug auf ihren Text ebenso wie über ein strategisches Wissen hinsichtlich des Schreibprozesses. Der Studienband widmet sich der Erkundung dieses Wissens und gibt dazu Anstösse aus Forschung und Praxis. (Quelle: Homepage des Verlags).