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Alfred Dunhill
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The Pipe Book
As a successful London tobacconist in the early 1900s, Alfred Dunhill’s passion for his field led him to begin collecting pipes from all over the world. From his collection he created The Pipe Book, which was first printed in 1924 and has rarely been out of print since. The book is a thorough exploration of every type of pipe—primitive mounds and earthen pipes; more elegant models of ivory, clay, and porcelain; and of course modern briers, cobs, and meerschaums—with in-depth explanations of their uses, structures, and origins, as well as fascinating anthropological discussions on smoking in various cultures.
The Pipe Book
In 1907, in London, Alfred Dunhill, a young man in his early 30s, opened his first tobacconist's shop. It was an instant success, custom blending individual tobaccos as well as carrying smokers' accoutrements. Dunhill began to develop a collection of pipes from around the world, which was then catalogued. From this emerged, in 1924, THE PIPE BOOK, which has rarely been out of print since that date. With black and white photographs as well as line drawings of the vast variety available up to that time, this is a remarkable reference work. Included are: , Primitive makeshift, mound, and earthen pipes , Modern briars, cobs, and meerschaums , Water pipes, Far Eastern, Indian, and African pipes , Pipe mysteries, histories, and rituals As entertaining as it is informative, THE PIPE BOOK is a unique treasure.
Aston Martin
Comprehensive 352-page history with beautiful color photography and detailed illustrations. Includes thorough specification information for each model.
The New Integrated Direct Marketing
The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.
Branded Male
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Luxury China
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.
Marketing
La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from around the world. Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and Airbus 380, this fourth edition combines the clarity and authority of the Kotler brand within the context of European marketing practice. Marketing An Introduction makes learning and teaching marketing more effective, easier and more enjoyable. The text's approachable style and design are well suited to cater to the enormous variety of students taking introductory marketing classes."
