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Marketing 2.0
The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. These new technologies will have far-reaching consequences for marketing, sales and customer service. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world.
Sales Management Control Strategies in Banking
Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.
Current Challenges for Corporate Finance
Strategic corporate finance? This sounds like a paradox at first. After all, corporate finance means responding to the financial markets. Strategy, on the other hand, aims to change and shape the environment in the long term. Lately, though, more and more managers and investors appear to be breaking the laws of the capital market. At the same time, corporations are discovering new ways to not just react to the capital markets, but to actively shape them. The authors show that these violations are not isolated occurrences, but part of a paradigm shift. If companies want to stay successful in changing markets, they have to take a strategic approach to corporate finance. The authors use practical examples to demonstrate how this can be achieved. This book is intended not only for corporate finance experts, but also for students interested in the latest developments on the financial markets.
Strategic Management
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Urban Origins of American Judaism
The urban origins of American Judaism began with daily experiences of Jews, their responses to opportunities for social and physical mobility as well as constraints of discrimination and prejudice. Deborah Dash Moore explores Jewish participation in American cities and considers the implications of urban living on American Jews across three centuries. Looking at synagogues, streets, and snapshots, she contends that key features of American Judaism can be understood as an imaginative product grounded in urban potentials. Jews signaled their collective urban presence through synagogue construction, which represented Judaism on the civic stage. Synagogues housed Judaism in action, its rituals, ...
The Intake
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Membership Directory
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