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Fundamentals of Public Communication Campaigns
The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood cele...
Human Interaction and Emerging Technologies
This book reports on research and developments in human-technology interaction. A special emphasis is given to human-computer interaction, and its implementation for a wide range of purposes such as healthcare, aerospace, telecommunication, and education, among others. The human aspects are analyzed in detail. Timely studies on human-centered design, wearable technologies, social and affective computing, augmented, virtual and mixed reality simulation, human rehabilitation and biomechanics represent the core of the book. Emerging technology applications in business, security, and infrastructure are also critically examined, thus offering a timely, scientifically-grounded, but also profession...
Effects of Polyphenol-Rich Foods on Human Health
This book is a printed edition of the Special Issue " Effects of Polyphenol-Rich Foods on Human Health" that was published in Nutrients
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Principles and concepts for development in nowadays society
Temos o prazer de lançar o primeiro livro internacional do ano de 2022 voltado a área do desenvolvimento, que tem como título Principles and concepts for development in nowadays society, essa obra contém 152 artigos voltados a área multidisciplinar, sendo a mesma pela Seven Publicações Ltda. A Seven Editora, agradece e enaltasse os autores que fizeram parte desse livro. Desejamos uma boa leitura a todos
Epidemiologia nutricional
A obra oferece uma ampla e atualizada visão dos problemas nutricionais de relevância para a saúde pública no país, tendo em vista a realidade de ensino e pesquisa e o cenário epidemiológico e nutricional atual. Publicação de fôlego e poderosa ferramenta de trabalho para a comunidade da epidemiologia nutricional, vai além da avaliação de dietas e da relação entre alimentação e doenças crônicas não transmissíveis. Valoriza, também, a longa tradição e excelência da epidemiologia brasileira no trato de temas como desnutrição, desmame precoce e carência de micronutrientes. E respeita a especificidade da dinâmica nutricional brasileira, contemplando com rigor, competência e equilíbrio métodos e análises que abrangem os ‘velhos e novos males’ da nutrição no Brasil.
Tannins
Tannins constitute a heterogeneous group of polyphenolic compounds, present in a considerable number of vegetable foods. The term tannin is derived from the properties of these compounds to interact and precipitate macromolecules, such as proteins, make them able to tan animal leather. Subsequently a general definition for tannins emerged, referring them as high molecular weight polyphenols that precipitate protein from solution. The first chapter of this book begins with a discussion on the adsorbent biopolymers from tannin extracts for water treatment. The second chapter presents the influences of sensory and psychosocial factors on the intake of tannin-rich foods and beverages. Chapter th...
Exotic Fruits Reference Guide
Exotic Fruits Reference Guide is the ultimate, most complete reference work on exotic fruits from around the world. The book focuses on exotic fruit origin, botanical aspects, cultivation and harvest, physiology and biochemistry, chemical composition and nutritional value, including phenolics and antioxidant compounds. This guide is in four-color and contains images of the fruits, in addition to their regional names and geographical locations. Harvest and post-harvest conservation, as well as the potential for industrialization, are also presented as a way of stimulating interest in consumption and large scale production. - Covers exotic fruits found all over the world, described by a team of global contributors - Provides quick and easy access to botanical information, biochemistry, fruit processing and nutritional value - Features four-color images throughout for each fruit, along with its regional name and geographical location - Serves as a useful reference for researchers, industrial practitioners and students
