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The Grammar of Romanian
This book is the first comprehensive grammar in English of present-day standard Romanian. It is an indispensable resource for Romance linguists, from advanced undergraduate level and above.
Ethics and Neuromarketing
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the int...
Proceedings of the 14th European Conference on Knowledge Management
The University of Jyvaskyla is proud to welcome the 12th edition of the European Conference in Cyber Warfare to Jyvaskyla. We intend to make this event as enjoyable as possible both on scientific and human aspects. As in previous years, ECCWS will address elements of both theory and practice of all aspects of Information Warfare and Security, and offers an opportunity for academics, practitioners and consultants involved in these areas to come together and exchange ideas. We also wish to attract operational papers dealing with the critical issue that the modern world has to face regarding the evolution of cyberwarfare capabilities development by nation states. The programme for the event promises an extensive range of peer-reviewed papers, networking opportunities and presentations from leaders in the field."
Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.
The Routledge Handbook of Byzantine Visual Culture in the Danube Regions, 1300-1600
This volume aims to broaden and nuance knowledge about the history, art, culture, and heritage of Eastern Europe relative to Byzantium. From the thirteenth century to the decades after the fall of Constantinople in 1453, the regions of the Danube River stood at the intersection of different traditions, and the river itself has served as a marker of connection and division, as well as a site of cultural contact and negotiation. The Routledge Handbook of Byzantine Visual Culture in the Danube Regions, 1300–1600 brings to light the interconnectedness of this broad geographical area too often either studied in parts or neglected altogether, emphasizing its shared history and heritage of the re...
Digital Entrepreneurship and Global Innovation
Succeeding in the modern business world is a multi-faceted endeavor that involves numerous parts. By implementing effective strategies, companies can strive toward achieving a competitive advantage. Digital Entrepreneurship and Global Innovation is a pivotal reference source for the latest academic material on strategic entrepreneurship initiatives to facilitate organizational growth and success, focusing on the role of digital technologies in business environments. Highlighting theoretical frameworks, industry perspectives, and emerging methodologies, this book is ideally designed for professionals, practitioners, upper-level students, and researchers involved in the field of entrepreneurship.
Periphrasis and Inflexion in Diachrony
This volume brings together contributions from leading specialists in syntax and morphology to explore the complex relation between periphrasis and inflexion from both a synchronic and diachronic perspective. The chapters draw on data from across the Romance language family, including standard and regional varieties and dialects. The relation between periphrasis and inflexion raises questions for both syntax and morphology, and understanding the phenomena involved requires cooperation across these sub-domains. For example, the components that express many periphrases can be interrupted by other words in a way that is common in syntax but not in morphology, and in some contexts, a periphrasti...
Romanian in Migration Contexts
As a result of migration, more than 25% of Romanian L1 speakers live outside of Romania and Moldova - mostly in other European countries, but also in America and Australia. In the meantime, many second-generation speakers have become part of this group. The situation has resulted in various different constellations of language contact, both within the group of Romance languages and amongst typologically different and unrelated languages. Despite the fact that these contact scenarios present a wide range of research perspectives, there have been hardly any studies on Romanian as a language of migrants up until now. The volume Romanian in the Context of Migration brings together contributions ...
Marginal Spaces and Cultures of Dissent in Socialist Romania's Black Sea
This book analyzes two Romanian villages – 2 Mai and Vama Veche – as spaces of relative freedom during the last decades of socialist rule. This microhistorical study refutes simplistic views of the communist past which focus on political figures and events, and instead explores ordinary people and everyday life. Taking a multidisciplinary approach, it considers a broad range of sources, including official Communist Party documents, secret police files, personal memoirs, oral history interviews, ethnographic films, songs, and artistic performances. This book intertwines three narrative threads: that of the visitors (mainly members of the Romanian intelligentsia, young people, and hippies); that of the local inhabitants; and that of 'authority' (local and central state agents actively engaged in surveillance and supervision). In doing so, it interrogates the spectrum of consent/dissent and resistance/collaboration hitherto neglected in scholarship.
