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An anthology of textual analysis methodologies, this book outlines the advantages and challenges of each approach and demonstrates how to use it so readers have both the tools to decide which methodology would work best for them and the understanding of how to implement it successfully.
An anthology of textual analysis methodologies, this book outlines the advantages and challenges of each approach and demonstrates how to use it so readers have both the tools to decide which methodology would work best for them and the understanding of how to implement it successfully.
This book presents the proceedings of the first International Upcycling Symposium 2020, held on 4th September 2020 at De Montfort University (DMU) in Leicester, UK (online), as a joint effort between DMU, Lund University, Nottingham Trent University and Newcastle University. This book presents state of the art of research and practice in “upcycling” at the international level. The subject of this book, upcycling, is a term to describe the processes of creating or modifying a product from used or waste materials, components and products, which is of equal or higher quality or value than the compositional elements. This book describes new theories, approaches and scientific research findin...
As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms ...
Plainchant is the oldest substantial body of music that has been preserved in any shape or form. It was first written down in Western Europe in the eighth to ninth centuries. Many thousands of chants have been sung at different times or places in a multitude of forms and styles, responding to the differing needs of the church through the ages. This book provides a clear and concise introduction, designed both for those to whom the subject is new and those who require a reference work for advanced study. It begins with an explanation of the liturgies that plainchant was designed to serve. It describes all the chief genres of chant, different types of liturgical book, and plainchant notations....
Das Internet in seiner Allgegenwart hat unsere Art und Weise, wie wir interagieren, verändert. So laden Computer, Tablet und Smartphone kreativ dazu ein, Texte mit Bildern, Videos und Memes zu ergänzen. Hybride Kommunikationsstrategien sind an der Tagesordnung: Um unmittelbar, authentisch und eindeutig zu kommunizieren, bereichern die Nutzer der digitalen Welt geschriebene und gesprochene Texte um weitere Elemente zu multimodalen und multimedialen Formen. Die so erschaffenen neuen Ebenen von Referenzialität, Intertextualität und Transmedialität verlangen nach adäquaten Kriterien für die Analyse der Beziehung von Text und Bild. Silvia Verdiani liefert genau das. An repräsentativen Beispielen aus dem politischen Online-Diskurs von NGOs untersucht sie die syntaktisch-funktionalen Implikationen der Verwendung hybrider Kommunikation. Sie zeigt zudem, wie genau die semantische Kombination von verbaler und ikonischer Sprache wirkt, um den gewünschten Effekt zu erzielen.
Multimodality in Higher Education showcases new directions in multimodal research and also focuses on teaching multimodal text production and writing pedagogy. It theorizes writing practices and writing pedagogy in Higher Educational contexts from a multimodal perspective.
This book is the beginning of a conversation across Social Semiotics, Translanguaging, Complexity Theory and Radical Sociolinguistics. In its explorations of meaning, multimodality, communication and emerging language practices, the book includes theoretical and empirical chapters that move toward an understanding of communication in its dynamic complexity, and its social semiotic and situated character. It relocates current debates in linguistics and in multimodality, as well as conceptions of centers/margins, by re-conceptualizing communicative practice through investigation of indigenous/oral communities, street art performances, migration contexts, recycling artefacts and signage repurposing. The book takes an innovative approach to both the form and content of its scholarly writing, and will be of interest to all those involved in interdisciplinary thinking, researching and writing.
Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.